Pride month is an exciting time to stop and recognize the outstanding contributions that LGBTQ+ influencers and creators have made to their own causes and to society as a whole.  For people who identify as Lesbian, Gay, Bisexual, Transsexual, or Queer, their battle for equality and respect continues. But more and more brands are recognizing […]

The post Top LGTBQ+ Influencers to Watch in Pride Month 2022 appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More and more brands are looking to TikTok influencers to reach new audiences. This is especially true when those audiences are younger millennials or Gen Zers. Almost 50% of the app’s user base is below 29 years old, making it an ideal platform for reaching younger consumers.  If Instagram is like the QVC of social […]

The post How Your Brand Can Find TikTok Influencers To Reach New Audiences appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing can be a game-changing strategy for brands on any number of platforms and social media. One of the longest enduring destinations for influencers to find their voice and audience is Youtube. Being a successful Youtuber is a clear path for content creators to become an influencer. With both VOD, live-streaming options, and the […]

The post Youtubers That Are Making an Impact on Brands appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok’s star continues to rise as a destination for brands and influencers to affect consumer buying habits. Let’s face it: when commercials come on while you’re watching TV, Youtube, Twitch, or elsewhere, what do most people do? Check their phone, of course. And since TikTok continues to grow as one of the most popular places […]

The post The Best of #tiktokmademebuythis, part 2 appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We’ve talked before about how, in many cases, Micro-Influencers can be more effective for sales than their larger counterparts. Their combination of authenticity and accessibility to their audiences makes it more appealing for customers to try out a product they promote. Whether it’s out of genuine interest in your product or just a desire to […]

The post How to Get The Most Out of Your Micro-Influencer Relationships appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In today's society, influencer marketing is a way for brands to leverage social media power or authority on a particular topic.  This type of marketing has become increasingly popular, but with the advent of virtual reality (VR), could influencer marketing in the Metaverse be set to revolutionize? One company that already ventured into this realm […]

The post How Can Brands Leverage Influencer Marketing in the Metaverse? appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The use of influencer marketing has grown enormously in recent years. Using social media to spread the word about your product or service is a powerful way to reach your target audience, and it’s even more effective due to the nature of influencers. They are more likely to trust someone who has the same interests […]

The post A Guide To Influencer Marketing For Startups And Tech Companies appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Live streaming in gaming continues to be one of the fastest-growing forms of entertainment. This is especially true for millennials and Gen Zers. While it has been slowly growing in popularity for many years, the viewing audience for watching streamers playing games online exploded in 2020, at the height of the pandemic.   While live streaming […]

The post Top Live Streaming Influencers to Watch in 2022 appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you’re on social media at all, you probably notice hashtags all over your favorite platforms. Everyone uses them, from the biggest influencers to close friends in social circles.  In the span of just over a decade, hashtags have gone from being just another symbol on a keyboard to a major part of popular culture. […]

The post Let's Talk About Hashtags: The Most Important Marketing Symbol appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to building brand awareness and authenticity, it’s hard to beat the ROI of content creators’ campaigns. They make it easier for consumers to learn more about your products, and provide that extra bit of personal presentation that can sway their followers into making a purchase. But there’s another resource that you can […]

The post How to Get More User Generated Content From Your Customers appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The spring season is finally here, and there’s a lot to be excited about. Warmer weather, vacations, sporting events, festivals... the list goes on. With pandemic restrictions being lifted everywhere, more and more consumers are chomping at the bit to get their lives fully back to normal.  For a lot of consumers, that means going […]

The post Spring Forward! How Your Brand Can Capitalize on the New Season appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you browse the internet or watch TV at all these days, you’ve probably heard the term NFT thrown around often in the news. There’s a good reason for that: many brands and companies are jumping on the NFT train and attaching assets to them. But what you may not know is that the world […]

The post NFTs: How Your Brand’s Influencer Marketing Can Benefit appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one the most effective ways for a brand to reach and connect with its target audiences. But not all influencer campaigns are created equal. Some campaigns exceed expectations, while others can sputter well short of your goals.  The major difference-maker between a campaign that succeeds and one that doesn’t is simple: the […]

The post How Your Brand Can Build Better Relationships with Content Creators appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What if there was a way for your brand to gain millions of impressions, build brand awareness, and watch your sales rise without actually doing anything yourself? No ad campaign, no market, no budget, no anything. Nothing but all the results with none of the work. At this point, you’re probably thinking one of two […]

The post How Short-Form Storytelling on TikTok Can Boost Your Brand appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to influencer advertising, using an athlete to advertise your brand’s products is one of the most classic tactics marketers could use to raise their brand awareness. From Babe Ruth to Michael Jordan to Lebron James to Cristiano Ronaldo, athletes have always brought immediate credibility and recognition to brands they endorse.  But it’s […]

The post Advertising and esports: A Real Play of the Game appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Every February, we all stop to observe Black History Month and the contributions of the black community to our history and culture. The list of inventions, arts, and education created by black men and women throughout history is staggering and deserves notice more than just for the month of February. But while we stop to […]

The post Black Influencers That Are Making An Impact in 2022 appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It’s that time of year again. Whether you find yourself shopping for your special someone, or are just deciding to treat yourself, Valentine’s Day is always big business. As such, smart and savvy brands are always looking for creative ways to get in on the love. For some brands - like flowers, jewelry, clothes, and […]

The post Brands Showing the Love for Valentine’s Day in 2022 appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What Is the Creator Economy? In today's society, there is a new booming market for a line of goods unlike anything the world has ever seen before: it is a market composed of over 50 million constantly growing streamers, social network influencers, content creators, bloggers, and the monetization revolving around them.  An article published by […]

The post The Creator Economy and Influencer Marketing: How Retail Brands Can Leverage Both appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When Apple announced that iOS 14.5 would make radical changes to privacy settings in April of 2021, it rocked the world of online advertising. As soon as the update was implemented, it required websites to ask users for permission to track them for advertising purposes. Before the change, websites could simply use cookies to track […]

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So you’re looking for new ways to get your brand in front of the eyes of younger millennials and Gen Zers. You know that they don’t watch cable or movies, so traditional ads and product placement in those mediums won’t be helpful. Studies show that most Gen Zers get their entertainment from two major sources: […]

The post How to Use TikTok to Boost Your Revenue appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you want to use influencer and ambassador programs to elevate your engagement and boost brand awareness to the kind of customers you want. But on the same note, if you’re just getting started on implementing influencers into your marketing campaigns, it can be intimidating. How do you choose the best influencers and ambassadors that […]

The post How Brands Stand Out with Influencer and Ambassador Programs appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you’re working with an influencer that’s a good fit for your brand, and they’re presenting it across their channels. You’ve paid your influencer their fee, and given them a complimentary sample of your product to share across their channels. But outside of those expenses, that’s all the investment that you’ve made into your campaign.  […]

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Influencer. Whenever someone says that word, a different image probably pops into your head, depending on what you’re into as a consumer. Maybe you think of Kim Kardashian or Kylie Jenner promoting their line of beauty products or specialty shapewear. Maybe you think of The Rock and his branded line of workout gear or tequila. […]

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In November, the company formerly known as Facebook announced that it would offer creators a platform that will allow them to work around Apple’s infamous 30% revenue fee. To go with this announcement, the tech giant has also unveiled a bonus program that promises influencers and content creators anywhere between $5 and $20 for each […]

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Gaming continues to grow at an exponential rate. In fact, in 2020 video games were a bigger industry than movies and sports combined in North America. The audiences that watch streaming videos for leisure are larger and more diverse than ever before. Twitch.tv has the largest live gaming viewership, followed by Youtube and Facebook Gaming.  […]

The post How Your Brand Can Thrive Advertising in Live Streaming appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.