As esports grows as a global industry, so do the techniques necessary to make it as successful as possible. In a highly competitive market, Misfits Gaming uses 伊人直播 to stay ahead of the competition.

The post How Misfits Gaming Uses 伊人直播 to Increase Influencer Potential appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At 伊人直播, we work with some of the top brands in influencer marketing. So we know, when it comes to best practices, why not ask the best? We sat down with Mitch Alpiner, Social Media Specialist at DXRacer to learn how they're using influencers to engage with their audiences. 伊人直播: How does DXRacer approach influencers? […]

The post How DXRacer is using influencers to build brand trust appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e at all involved in gaming online, you probably heard that BlizzCon was last weekend. That annual celebration of all thing Blizzard Entertainment draws more than 35,0000 attendees and hundreds of brands looking to grab their interest. While swag and eye-catching booths are important, the key to event marketing starts at the computer. Example: […]

The post How to use the internet to succeed at event marketing appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

YouTube paid a pretty penny to have exclusive display rights for the ESL Pro League, an elite collection of competitive Counter-Strike: Global Offensive players, but numbers show the move may not be paying off. The site esportsranks reports that viewership on Pro League matches has declined compared to previous years when the league played on […]

The post Counter-Strike's YouTube problem and what it means for gaming influencers appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to gaming, it鈥檚 hard to tell what platform your audience is going to be watching. Should you back influencers who post Let鈥檚 Play videos that can be visited again and again? Or is a livestream the way to go? Here at 伊人直播, we鈥檝e broken down some of the pros and cons of […]

The post Twitch or YouTube? What's best for influencer marketing in the gaming world? appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There are so many eSports organizations and so many of them have bad websites. There are many rules of the web that you have to follow no matter what industry you are in. In the infographic below, we outlined the 10 Rules of eSports Websites. Have more rules or things you have noticed on eSports […]

The post 10 Rules of eSports Websites appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Organized video game competitions, or eSports, are quickly growing into a major segment of the electronic entertainment industry. Coca-Cola, American Express, and Samsung are just a few of the major corporations that 聽are already getting involved in the eSports industry and some, such as聽Intel, are hosting their own global tournaments. We have been working with […]

The post The $1bn eSports Industry appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch streamers are relatively new to the influencer marketing community, but they are definitely here to stay.聽With the rapid growth of eSports, Twitch has grown bigger than ever and has taken over the game streaming industry. After being bought by Amazon in late 2014, Twitch reached over 16 billion minutes watched per month. With such […]

The post The Top Twitch Streamers Infographic appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As we have previously covered, live streaming video games is a big industry with some major corporations involved. YouTube Gaming, which has been live for 2 weeks, 聽was initially marketed as a major competitor to Twitch, who sees 100 millions visitors every month, but YouTube Gaming is quickly becoming a living example of how a […]

The post Why Even YouTube Needs A Marketing Strategy appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In what is quickly becoming the plot of HBO鈥檚 Silicon Valley, YouTube announced on June 12th the launch ofitss new game streaming platform. With Twitch having its first major competitor, the Google backed YouTube Gaming is going to signify a major shift in the electronic entertainment industry. Judging just by the numbers from 2014, with […]

The post YouTube's Entry into Streaming appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Organized video game competitions, or eSports, are quickly growing into a major segment of the electronic entertainment industry. Coca-Cola, American Express, and Samsung are just a few of the major corporations that 聽are already getting involved and some, such as Intel, are hosting their own global tournaments. We have been working with some of the […]

The post The NEW $1bn Industry: eSports appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.