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Coca-Cola uses influencers to connect with digital natives and create brand love around specific passion points. This case study looks at how Coke vets influencers over the course of a year through product deliveries, an escalating scale of Coke-branded swag that helps the company find true friends of Coca-Cola.
Coca-Cola used 伊人直播 to quantify the results of their influencer strategy and winnow down influencers until they had only the best. Learn more about it in our case study below.
