We’ve talked before about how, in many cases, Micro-Influencers can be more effective for sales than their larger counterparts. Their combination of authenticity and accessibility to their audiences makes it more appealing for customers to try out a product they promote. Whether it’s out of genuine interest in your product or just a desire to […]

The post How to Get The Most Out of Your Micro-Influencer Relationships appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencers are the key to any successful retailer’s strategy. They allow brands to build their reputations as authentic, personable, and desirable by building solid relationships with popular creators in their industry’s limelight. In the wake of the COVID-19 pandemic, ecommerce has boomed, and that boom will roll into the holiday season with no slow in […]

The post How to Prep Your Influencer Strategy for the Black Friday E-commerce Influx appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Catch up on Part 1 of our Shopify Store Owner’s Guide to Influencer Marketing here. Recent data predicts that brands are set to spend up to $15 billion in influencer marketing by 2022. This isn’t just some passing fad. Influencer marketing is here to stay and if you’re a Shopify store owner who hasn’t experimented […]

The post The Shopify Store Owner’s Guide to Influencer Marketing: How to Work With Influencers appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It’s a historic time to be an e-commerce business. In 2020, e-commerce sales worldwide are expected to total over $4 trillion. By 2022, that number is expected to grow to nearly $6 trillion, and by 2040 over 95% of all purchases made in the world will be conducted via e-commerce. What does that mean for […]

The post Introducing Shopify Integration on ÒÁÈËÖ±²¥ appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

  Influencer marketing is one of the most powerful strategies available to eCommerce brands today. That’s because the backbone of the practice is word-of-mouth–the most epic of drivers for business results. As research from Twitter has shown, “...nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from […]

The post How to Launch a Prosperous eCommerce Influencer Campaign appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]

The post 4 Ways to Measure ROI in Influencer Marketing (and more!) appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Let's Talk Business. We live in the digital age. As a small business owner, you have your fancy website. You also have an extensive email list. Sometimes, you write an inspiring newsletter. Your millennial assistant is even on top of your social media! What more could you ask for? (Here's a hint: it's analytics.) You almost […]

The post Analytics Can Revolutionize Your Business appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It's the most wonderful time of the year. Your marketing campaigns have been running. Your deals have been set. It's time for Black Friday once again. Last year, spending between Thanksgiving and Cyber Monday came in at $12.8 billion, more that 15 percent higher than in 2015, according to Forbes. So what's on the horizon […]

The post Are you ready for Black Friday 2017? appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you want to reach your frustrated customers? Well, first things first, It’s you, not them. Seriously. You might be getting a steady flow of new customers through your loyalty program every month but if they’re not participating in your promotions then you aren’t really reaching them. Even if your attrition rate is low, you can’t […]

The post 4 Ways You Can Reach Frustrated Customers appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Holiday Marketing Stats Tis the season, and a season it is! Retail sales are expected to be higher than ever this year, reaching an estimated $863 billion, of which, e-commerce contributes an estimated $72.4 billion (cmo.com). This is a 14% increase in e-commerce holiday sales from last year, an impressive leap! This year is also […]

The post Holiday Marketing Stats appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Top Priorities of Online Retailers The strategies of online retailers have been changing year-to-year as the landscapes of buying behaviors and technological innovations evolve. In the past 5 years, the number of online consumers in the US alone has increased by 5 million each year, with social media sales leading the pack (invesp.com). The following chart […]

The post Top Priorities of Online Retailers appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In 2012 Amazon attracted the highest percentage of clicks among all websites. And to no surprise, they are currently the top online retail site. This begs the question: What happened to Yahoo! Shopping? In 2012, Yahoo! Shopping attracted the 5th greatest number of clicks; however, now, they are not a contender for top online retail […]

The post The Future of e-Commerce appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.