So you want to reach your frustrated customers?
Well, first things first,聽It鈥檚 you, not them. Seriously.
You might be getting a steady flow of new customers through your loyalty program every month but if they鈥檙e not participating in your promotions then you aren鈥檛 really reaching them. Even if your attrition rate is low, you can鈥檛 deem the program successful.聽If the majority of your members are frustrated with your program or even “indifferent” to your program then you aren’t really reaching them.
For more on loyalty programs check out these , according to Hubspot.
Think of it this way, just because you accept an聽invite on Facebook it doesn鈥檛 necessarily mean you’re going to do anything about it, right? You honestly just want to get rid of another unread notification that keeps bugging you.
The same thing could be happening with your customers. Your reaching a wide audience with your notifications but nothing鈥檚 happening because they aren鈥檛 interested in actually participating. Or worse, they鈥檙e participating but they quit before they redeem the rewards you offer them.
So how do we get them interested once the relationship goes stale?
Check out our infographic below to help you improve your customer relationships. It鈥檚 not that complicated, really. These 4 simple tips can quietly give any program a face-lift.
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