Marketing is constantly changing — younger audiences are not responding to the same methods of outreach. It's so easy for any business to put ads or content out on the internet, it seems the whole web is cluttered with it. Many companies are using a new, less-invasive way to reach their audience, called Influencer Marketing. […]

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Finally, the holidays are near! ����ֱ�� is always jolly, but the holiday season always seems to put an extra spring in our steps. Not only because we get to spend time with those we love or have an excuse to drink eggnog, but we finally get to use the red and green color scheme in […]

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To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses and marketers can use to decide how to best incentivize influencers.

The post The Ultimate Cheat Sheet On How To Incentivize Influencers appeared first on ����ֱ��. ����ֱ�� allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencers come in all shapes and sizes. It’s important to think about each of these types both to ensure you are using all of your available influencer channels and so you are working with them in the most effective way. You will have different relationships with each type of influencer. The way you engage, motivate, […]

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It is no secret that influencers are becoming more powerful in the world of social media. Both bloggers and influencers help brands connect with new audiences outside of traditional channels. But what brands fail to understand is just how much of an impact influencers have. Working with the right influencers not only leads to more sales and better-qualified leads, but […]

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It is no secret that bloggers and influencers are becoming more powerful in the world of social media. Both help brands connect to new audiences outside of their traditional channels. But, what brands fail to understand is just how much of an impact bloggers and influencers have on their audiences. The result of working with qualified influencers […]

The post 6 Reasons To Work With Influencers - Infographic appeared first on ����ֱ��. ����ֱ�� allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Making a name for yourself on YouTube is easier to achieve than ever before. With higher quality video devices and editing programs, producing professional videos is cheaper and more accessible. However, the quest to be successful on YouTube has led to a lot of competition. The goal of this infographic is to help guide you on how to stand out […]

The post 24 Ways to Get More Subscribers on YouTube — part 1 appeared first on ����ֱ��. ����ֱ�� allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Working for a company whose product is focused on the activation of influencers I can tell you I have seen the good, the bad, and the ugly. Just to show a few of the low points I have highlighted the 7 deadly sins of influencer marketing. Hopefully knowing these will help you avoid the common […]

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Influencer marketing is any marketing that involves another person, brand, business, group, or other entity in bringing your message to your target audience. Influencer marketing goes by many names. The key insight behind influencer marketing is, that by engaging other interested parties, you can economically reach more customers. From a customer’s perspective, there are various types of together marketing that will affect them in different […]

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Influencer Marketing — often called “Word of Mouth” marketing — involves leveraging your current consumers into brand advocates who share your product(s) and increase your audience. Influencer Marketing is no secret at this point and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today. You may have […]

The post 10 Benefits of Influencer Marketing appeared first on ����ֱ��. ����ֱ�� allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You’re probably thinking what does “Engaging content,” mean. Don’t worry, Brittany’s here to the rescue! But before we get into what “engaging” is, let’s discuss digital marketing. Digital Marketing is the process of gaining digital partnerships, link backs, and content sharing material to participate in e- commerce. The purpose of digital marketing is to get […]

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How do you make sure your superpowers are fully maximized? Before jumping into any process of improving your website, you need to STOP, gather all the data you can and look at what it’s telling you. Knowing and understanding the real facts that have a negative impact on sales will help you to come up […]

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Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

The post Getting an Audience for Free appeared first on ����ֱ��. ����ֱ�� allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How have these ads stood the test of time? Why do these well-known businesses continue to broadcast such outdated material? These commercials make people feel a certain type of way, whether it may be that warm and fuzzy feeling or just a good laugh. Now, the ads have become a nostalgic remembrance of that Christmas […]

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  Our warmest greetings to you at this wonderful time of the year! This year the ����ֱ�� team has been blessed to work with some amazing brands and we would like to thank you for being a valued part of the ����ֱ�� community. We wish you all the best and hope that you enjoy the […]

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Nowadays, it is impossible to think about marketing without including the ‘digital’ components of it - including social media, email, and mobile marketing. Although most companies have added on digital marketing departments a long time ago, the demand for digital marketing skills is ongoing. Near one-third of hiring managers say they were unable to find the necessary […]

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As the head designer of Chanel and Fendi, it is safe to assume Karl Lagerfeld knows a thing or two about creating brand awareness. While many growing companies focus on generating that next sale, it is often more important to take time to create awareness for your brand. Higher brand awareness leads to increased sales […]

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How the Brands at E3 2014 Have Affected Your Marketing Strategy E3 2014 has come to a close, and as usual, exciting announcements have been made from all parties. What is E3? E3 or The Electronic Entertainment Expo is a yearly trade show that showcases games and game-related merchandise from major developers. Interestingly, each of […]

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So what’s the point of having infographics? Sifting through pages and pages of text is not ideal in our fast-paced world. Who wants to read a lengthy article when they could comprehend information fast by looking at an awesome infographic! Thanks to infographics, information can now be portrayed as fun, interesting, dynamic, colorful and many […]

The post 7 Unconventional Tips to Creating a Good Infographic appeared first on ����ֱ��. ����ֱ�� allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you are searching where to guest post you have found the right place! We are very interested to hear the voices of our followers and their input about the world of digital marketing...or something completely irrelevant yet super interesting! Why guest post? 1. Elevate Status & Credibility — Writing well-researched, in-depth posts on relevant blogs, […]

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There are many things that may come to your mind when you think of the South - innovation is not typically one of these. In “the capital of the south”, Atlanta, this is changing at a rapid pace. A couple of groups in Atlanta have been working especially hard to create a great environment for […]

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  Yesterday was the Mashable Social Media Day Atlanta 2013 and our co-founder, Jeremy, was there to discuss influencer marketing. This prompted us to share some information on influencer marketing with you. Influencer Marketing was introduced in the 1950s by Katz and Lazarsfeld in their Two Step Flow Theory. The definition is pretty fluid but […]

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  Head Shots & Happy Hour was an event hosted by ����ֱ�� and Friendly Human at the Atlanta Tech Village. This event focused on marketers in the Atlanta area.  The event was tons of fun and included food, drinks, and head shots courtesy of  Friendly Human. We had such a great time with everyone who came out; We thought […]

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