What is Influencer Marketing?

in Brand Awareness, Influencer Marketing, Lead Generation, Partnership Marketing, Promotions, Together Marketing

Yesterday was the and our co-founder, Jeremy, was there to discuss influencer marketing.

This prompted us to share some information on influencer marketing with you.

Influencer Marketing was introduced in the 1950s by Katz and Lazarsfeld in their .

The definition is pretty fluid but we define it as:
“Identifying and building relationships with individuals who have influence over a target audience of buyers”

Influencer marketing allows marketers to reach 90% of prospects through the influential 10%. 聽According to magazine, 69% of marketing managers inthe US now include the targeting of influencers as part of their strategy.

Influencers can be:

Existing Customers
Bloggers
Brand Ambassadors
Partners
Professional Advisors
Retailers
Journalists

Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.
–听

One of our clients,聽, employed influencer marketing by using 伊人直播 to activate their college brand ambassadors. They invited over 300 of their聽ambassadors聽to help them promote a single campaign and extend their reach across college campuses.

Ready to get started?
The following are four steps to successful influencer marketing:

1) Identify influencers – discover who is influencing your audience

2) Market聽to聽influencers – get noticed by these influencers

3) Market聽through聽influencers – turn influencers into your brand advocates

4) Market聽with聽influencers – partner with your brand influencers for maximum results

For more information check out these sources:

Tell us about how you have used influencer marketing!