4 Reasons Why You Need Influencer Marketing

in Influencer Marketing

On average, marketing teams spend 42% of their budget on content. The success of content marketing largely depends on influencer marketing.聽Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having聽influencers promote your product guarantees success.

Here are four reasons why you should聽include聽influencers in your marketing strategy:

Influencers create Authenticity

Influencers know how to tell good stories that capture attention. Even better, they know how to weave your product into that story. While TV and radio ads demand聽that consumers buy a product, influencers tell consumers how your brand has made their life easier and how it can also benefit聽your targeted audience.

Influencers attract a wider聽audience

Influencers help brands attract attention through social media, using the element of trust. By leveraging multiple聽influencers that have an expertise in different niche markets, brands can reach a wider聽and much more targeted audience.

Influencers go beyond message聽guidelines

If you are in to content marketing, you understand the importance of sticking to brand message. However, influencers are not bound to those聽guidelines and are able to spread your message in an authentic way. Whether by聽creating recipes or remixing your brand鈥檚 product, influencers still maintain your overall message.

Influencers create People Stories

A marketing strategy would be incomplete without a聽brand story. Consumers聽want stories centered on individuals, not brands. They are more likely to聽listen聽to someone that they trust. A recommendation from a friend聽is more likely to result in a product purchase聽than from a聽TV advertisement. Influencers are the bridge between great products and the people that buy them.

Marketers know that content marketing is important for any brand. Influencers are able to add creativity to your entire marketing strategy and reach people that would have otherwise missed your message. 聽Don’t get left behind. It’s time to start聽leveraging the power of influencer marketing.