Why 75% Of Marketers Are Working With Influencers

in Influencer Marketing

Influencer marketing is being聽incorporated into more marketing strategies as it聽grows in popularity. 聽Marketers are realizing the value of influencer marketing, and therefore including it in their聽yearly budgets.

However, many have difficulty connecting with the right influencers. 聽Sometimes marketers聽fail聽to realize that some influencers are not the right fit for their聽brand. In addition, some marketers don’t understand the聽right聽metrics to measure influencer engagement or聽overall performance of their programs. While they realize that influencers are important, they don’t know聽how to track the contributions influencers have on their marketing campaigns.

What could be better?

Metrics, the cornerstone of any successful marketing campaign, give聽brands the ability to identify their top performing influencers and聽reward them accordingly. Being able to establish聽and reward聽top-performing influencers will continue to keep them motivated聽and invested. It’s best to聽identify what your influencers value in the聽relationship as soon as possible. Rewarding your influencers with incentives they don’t care about聽will actively repel participation from all but your most devoted influencers.

What’s an incentive?

Don鈥檛 assume聽that incentives need to be in the form of聽monetary value. A desire to grow reach and audience motivates as many as 55 percent of influencers. They are more聽than happy working alongside you if you can help them achieve聽these goals. You can also聽provide them with shareable content and give them聽the聽opportunity to gain access to your聽industry. Finding what works best for your particular influencers will go a long way聽in聽developing good relationships with new and existing influencers聽and ultimately聽improve your brand image.

Wrap up

It鈥檚 not astonishing that influencer marketing has remained a well-accepted option, given how effective it is. Savvy marketers will no doubt continue to increase their budgets and refine their processes. Developing an influencer program that best shows off your brand’s strengths can make all the difference.