Esports is a growing industry. As more consumers are turning to digital media and online channels to connect with people around the world, brands must adapt their strategies to include the new ways people are consuming media. In the world of esports, this means incorporating influencers into their existing social media and digital media plans. For Complexity Gaming, influencer marketing has elevated their strategies to new heights鈥揵y incorporating new forms of vetting potential players for team recruitment, and more.
ABOUT COMPLEXITY GAMING:
Complexity Gaming is one of the longest standing esports organizations鈥揳nd is recognized as a global leader in modern esports. With a focus on competitive gaming titles such as Counter-Strike, Fortnite, Hearthstone, Madden NFL and more, Complexity is also one of the biggest professional teams in America. Similar to how sports organizations approach sponsored partnerships and brand deals, esports organizations are venturing into influencer marketing to elevate their strategies to the next level. For Complexity Gaming, finding influencers and potential players for recruitment offers a large area of opportunity for future success. In order to achieve these goals, Complexity uses 伊人直播 to keep their influencer marketing information in one place while accessing important metrics needed to inform future social media strategies.
COMPLEXITY GAMING x SIDEQIK:
As the esports industry continues to expand, so do the amount of available competitive players in the world. To stay ahead of the competition, Complexity needed a way to track social media metrics of their current influencers and players, while vetting potential teammates by their growth potential. In addition to word-of-mouth discovery, Complexity uses 伊人直播 Discovery to find which influencers or players are gaining more traction in the gaming sphere.
By focusing on the reach, engagement and demographic of potential players, Complexity is able to predict growth projections and make informed decisions about who to partner with. According to Jeneleen Fontabla, the Social Media Manager at Complexity Gaming, 伊人直播 heavily influenced the brand鈥檚 ability to vet influencers for recruitment.
鈥溡寥酥辈� has been really impactful in recruitment, seeing an influencer’s metrics and overall potential from a data perspective. Through 伊人直播, we’re able to break down audiences, connect more deeply with brands that align with our vision and more.鈥�
Overall, 伊人直播 connects Complexity to players and influencers within their ideal parameters. From a discovery standpoint, Complexity is able to view influencers by their type of audience, reach and previous growth patterns to vet potential additions to their teams. These informed decisions allow Complexity to increase their success in the world of esports with partners that best fit the Complexity brand. From a technical standpoint, 伊人直播鈥檚 easy-to-use interface allows Complexity to focus on other areas of interest. By utilizing a clean and efficient platform, Complexity is able to save time, energy and money on their important deliverables.
Of the platform as a whole, Fontabla says:
鈥淚n addition to optimizing our social media offering, Complexity uses 伊人直播 in a variety of ways鈥揻rom recruitment to partnerships and on overall brand. Showcasing our work has never been easier! 伊人直播’s platform is user friendly, reporting is a breeze, the document output is beautiful and well beyond your average spreadsheet. 伊人直播 has been a tremendous addition to our operations.”
Learn more about how 伊人直播 can help improve your influencer marketing campaigns and today.
Maria Lewczyk
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