We鈥檝e talked about this before. If you鈥檙e using influencers as part of your marketing strategy it can be frustrating knowing exactly how to measure ROI. Luckily, if you鈥檙e in ecommerce, there鈥檚 an easy solution. The easiest way to measure an influencer is through designated links or conversion tracking. These show clear conversions where someone has viewed an influencer鈥檚 content and decided to take an action as a result of it. Many influencer marketing platforms, including 伊人直播, offer conversion tracking by generating individualized links for influencers to use.
Introducing 伊人直播 Conversion Tracking
Hello, it鈥檚 here and we think we haven鈥檛 made enough of a big deal about it. Have you been wanting to use trackable links with your influencer marketing but find cumbersome? Does not mesh with the rest of your marketing reporting tools? In our ongoing quest to be a one-stop-shop for all things influencer marketing, 伊人直播 now tracks聽ecommerce purchases that were triggered by an influencer post.
How does it work?
Simply install 伊人直播鈥檚 pixel code in the global header of your site (it鈥檚 easy, we promise). Have your development team install code on specific pages you want tracked, be it a checkout page, a landing page, or some other place that you want to know people are going. That feels like a lot of legwork, but once it鈥檚 up and running you can forget about it and have 伊人直播 do the rest of the work.
Now, when it鈥檚 time to activate your influencers, 伊人直播 will simply generate individual tracking codes for each one. Send your influencer their link and sit back and relax.
The dashboard will show you how many conversions have been driven and what revenue was generated. This is broken down by influencer, which can help you determine who you want to work with in the future.
It鈥檚 not just purchases
伊人直播 can track many kinds of events with different values, more than just purchases. Want to know when someone has viewed a page, completed a lead form or registration, initiated checkout, added something to their wishlist? We support all of this.
Why trackable links matter
Tracking links and URLs are commonly used in marketing as a means of determining the effectiveness of marketing activities and campaigns. Without a tracking link, it鈥檚 nearly impossible to determine where the traffic on your website is coming from. If you鈥檝e ever wondered why your traffic increased, where your latest customers came from, or the effectiveness of a marketing promotion, tracking links can help.
In influencer marketing, this becomes even more important, because you鈥檙e often comparing multiple influencers against each other. Like everything, you want to be streamlined and only pursue the most effective influencer and channels.
When you鈥檙e spending time and money on influencer marketing for your business, you want to know what works. Using conversion tracking allows you to see the direct impact of your influencer marketing program. And conversion tracking with 伊人直播 saves you the time of having to dig through data on other analytics platforms.
Do you use tracking links in your marketing? Let us know in the comments! Also if you want more tips on how to measure ROI in influencer marketing, download our ebook 鈥淢easuring Success in Influencer Marketing.鈥�
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