How 伊人直播 Helps Feel Good Voting Reach Their Audience to Influence Social Change

in Influencer Marketing

At 伊人直播, we鈥檙e always happy when we can help a business improve their success and reach more customers than ever. But it can be even more rewarding when we鈥檙e able to help an organization with a vitally important social mission. That鈥檚 exactly what happened when we teamed up with Feel Good Voting, an organization whose mission to increase voting numbers has never been more timely or important.

About Feel Good Voting

Feel Good Voting is an organization designed to do what their name suggests鈥� make young people feel good about voting. With 100 million Americans not voting at all in the most recent national presidential election, voter apathy is a nationwide crisis鈥� especially among young voters. With Gen Z outnumbering older voters overall, young voters can transform the outcome of an election.

That鈥檚 where Feel Good Voting comes in. They engage young voters through social media and influencers, using engaging and shareable content combined with influencer and micro-influencer messages. They combine this approach with behavioral science and an in-depth testing strategy so that they can see exactly which messages resonate most.

What Feel Good Voting has found through extensive research is that the source of a message can be even more important than the message itself when it comes to inspiring change. In order to change someone鈥檚 behavior, such as turning them from a non-voter into a voter, the message is most likely to be successful when it comes from a trusted voice.

This is where Feel Good Voting has been able to leverage the power of influencers in ways that even many politicians haven鈥檛 yet mastered. Relationships can be as important or more important than the issues themselves.

Where 伊人直播 Comes In

Because Feel Good Voting鈥檚 approach is so heavily based on the power of influencers, they make a natural partner with 伊人直播. They use our platform to search for and recruit influencers to help them promote voting behaviors and reach their ultimate goal鈥� to turn non-voters into excited, engaged and informed voters.

Feel Good Voting measures the success of their influencer campaigns by the number of visits made to their voting website and the number of actions taken on the website. They use 伊人直播 to not only find and identify the perfect influencers to use to reach their target audience of young people, but also to track which influencers and which types of specific content are converting the most people online to take action.

鈥淲hat I love most about 伊人直播 are the search filters that let me find influencers who fit our criteria, plus their unique audience breakdown. It鈥檚 so convenient to be able to quickly add influencer profiles and see suggested similar influencers. I can鈥檛 wait to learn even more and use 伊人直播 to its fullest potential!鈥�

鈥擩ess Sablan, Influencer Outreach at Feel Good Voting.

We鈥檙e excited to see how influencers can start affecting social change, not just business impact. Have you registered to vote? Check out to learn more!

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Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to 伊人直播, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company鈥檚 brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for 伊人直播, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.