How to Find the Right Influencer for Your Brand

in Brand Awareness, Influencer Marketing, Social Media

There鈥檚 no denying that social media is an integral part of聽our daily lives. What was once branded as a way to simplify the process of communication, has transformed into an online extension of the world around us. Anything we can do in the physical world聽can by done online. Though the possibilities are endless, there is a learning curve to managing this technology. This is why finding the right influencer for you is so important!

An is a thought leader in their respective area of interest that聽has found and seized the opportunity to make themselves stand out, especially on social channels. With influencers, your brand has the聽opportunity to organically reach untapped audiences. When looking for the right influencers for your brand consider these 5 steps.

1. Definition Is Everything

What makes an influencer so powerful? How will they contribute to your overall brand value? There are several factors to consider when defining an influencer.

Relevance- Just because a social media personality聽generates engagement from a large following,聽doesn鈥檛 necessarily mean they are the聽right聽fit for your brand’s influencer marketing program. You have to consider your聽target audience.聽If the relevancy of a candidate is confined to the 30-50 year old age demographic, but the target audience for your product is pre-teens and adolescents,聽you should look for聽a different influencer.
Reach-Choosing the right influencer is largely a numbers game. The size of their audience correlates聽to the聽number of people your brand message can potentially reach. How many social platforms they utilize determines the type of user you are wanting to reach. Defining an influencer鈥檚 social reach sets the stage for how you will later assess their overall value for聽your brand.
Relatability-How influencers interact with their audience members determines their relatability. You want to find someone that is engaging with their audience in a relatable way聽and aligns with your brand’s messaging.

2. Do Your Research

Preliminary research is important when making sure you鈥檙e interested in meet your defined standards.聽You need to consider which metrics to use when evaluating a prospective influencer. How does their blog rank among search聽engine pages? How many followers or subscribers do they have on their social channels? Do their fans comment on the content that is posted? Do the influencers engage with their followers? Comparing the data from these metrics will give you an idea of how valuable this person聽can聽be for聽your brand.

3. Assess Your Contenders

It鈥檚 important to聽rank your top influencer choices by assessing their metrics.聽 You want to consider a few different influencers that will聽bring their individual contributions to complete聽an聽overall team. This is how you will聽effectively reach your audience.

4. Ready. Set. Engage.

Once聽you’ve ranked your top contenders, you can develop a聽strategy for how to engage with them and invite them into your program.

Start a conversation-聽Simply start a conversation with them. Comment on their posts, retweet their tweets, or share their latest videos. In doing so, you鈥檙e building a rapport of interest when you finally sit down to talk business.
Paint a pretty picture-聽Explain why you think they are the ideal candidate聽to represent your brand. Do you like聽their well-versed tone in social media posts, or their respectable brand image? If you dive straight into the metrics of why your partnership makes sense, the influencer may feel like they鈥檙e being used for their outreach. Instead, offer up some flattering, yet sincere compliments to your on why you think they聽would make聽a good聽partner.

5. Incentive Ideas

If a social media influencer is going to devote their time and efforts on driving their audiences toward your brand, they鈥檙e going to want something in return. You鈥檝e told them why you think they鈥檙e the best for the job, but what鈥檚 in it for them? Why should they influence their audiences to check out your brand? This is where incentives come into play. Incentive ideas include product discounts, exclusive access to new products, special events,聽recognition, etc. Your partnership should be a win/win for both parties. However you want to聽highlight聽how the influencer benefits聽in order to close the deal.

So Now What?

Once you partner with your ideal 聽 you鈥檙e going to need a way to maintain your relationship. How are you supposed to know if they are holding up their end of the deal? It鈥檚 not like you have the time to monitor all of their individual social media channels to see how they are representing your brand. Don鈥檛 worry, at 伊人直播 we can help you with that. Imagine being able to monitor each of your individual partner鈥檚 activity of representing your brand from a central technology platform. Find out more by visiting our聽.