With the scope of influencer marketing ever growing, 伊人直播 is excited to announce we now support Tumblr analytics. Our Tumblr support fills a hole our customers were seeing in the market and helps brands have a more holistic view of their influencer marketing program.
Tumblr Analytics
You can now use 伊人直播 to track your influencers on Tumblr, work with them on campaigns, measure engagement on their posts, and discover new Tumblr influencers. Our proprietary analytics technology is fully integrated with Tumblr: track ROI, measure engagement, find Tumblr users relevant to your brand, filter Tumblr influencers by their location, interests, size of their audience, and more. You can even play video and audio from Tumblr posts from inside 伊人直播.
In short, all the great analytics of 伊人直播 work seamlessly with Tumblr. Whether you鈥檙e discovering a popular blog or measuring how well your ongoing activation is performing, we are with you the whole way.
Why our customers love Tumblr
Starting as a microblogging site in 2007, Tumblr now has over 417.1 million blogs and more than 161.3 billion posts in total. Recent data shows that Tumblr has 555 million monthly visitors.
鈥淭umblr is a great social network for short-form content that resonates with passionate fans, and remains one of the top networks where users linger on site,鈥� says 伊人直播鈥檚 Customer Success Manager Zubair Hossain. 鈥淲e are always looking to support our Customers and develop new integrations they might find useful. Our customers had been requesting Tumblr support and we were happy to provide it.鈥�
Tumblr鈥檚 strength lies in the site鈥檚 passionate groups. Be it television shows, book series, or other content, tags through Tumblr bring millions of people together to celebrate who they love. This is a huge opportunity for brands looking to find their biggest fans.
Tumblr also opens the door for monetizing memes. The platform is rife with witticisms and catchy gifs, with popular accounts bringing in huge engagement for the right turn of phrase. We鈥檙e excited to see how our customers leverage this different format of sharing for marketing success.
The 伊人直播 difference
With Tumblr, as in all things, 伊人直播 is taking a broad look at influencer marketing. We鈥檙e not curating a pool of influencers. We鈥檙e finding influencers who talk about things that matter to you. We are actively looking for new blogs that may be of interest to your brand.
This is an exciting time for influencer marketing, and branching out into new networks is just one way we鈥檙e helping move toward the future.
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