How 伊人直播鈥檚 Integration with Partnerize Provides Revenue Measurement for Influencer Marketing Campaigns

in Company, Influencer Marketing

Since Instagram announced their removal of likes, brands and advertisers have scrambled for a way to measure the successes of their influencer marketing campaigns. Instead of worrying about lost metrics, 伊人直播 integrated with Partnerize to create a new way for brands to understand the ROI from their campaigns.

SIDEQIK X PARTNERIZE:

is a leading provider of AI-powered partner automation solutions for global brands. The platform allows brands to improve partner performances by driving more revenue from associates and brand relationships. In short, Partnerize uses machine learning and artificial intelligence to search for potential partners in future campaigns.

The integration will allow users of 伊人直播 and Partnerize to benefit from the features of both platforms by creating more synergistic and efficient influencer program management. With this new integration, brands are given the ability to quantify the value of their influencer marketing campaigns鈥揳nd track both engagement metrics and direct sales impacts as a result. While 伊人直播 customers already get automated earned media value and ROI reporting in our platform, they can now add revenue, conversion and payment tracking through our integration with Partnerize.

Partnerize customers will also be able to analyze and view performance data by affiliate or influencer in order to show that user鈥檚 ROI. Using 伊人直播, Partnerize customers can create ambassador programs to manage affiliates that already love your brand, hereby increasing the reach and capabilities of your network. Combined with the search capabilities of 伊人直播 Discovery, Partnerize customers can utilize micro-influencers and other consumers to best serve your needs鈥搘hether it鈥檚 spreading brand awareness to new areas or tracking the success of affiliate KPIs and direct sales.

鈥淭his integration gives our clients another powerful way to grow, measure and optimize their partner-driven growth initiatives. More and more brands want ways to prove business value for the influencer channel, so they can prioritize influencer investment as part of their broader partner strategies. This integration will help our joint clients meet this important need.鈥�
鈥� Paul Fellows, co-founder and COO of Partnerize

For 伊人直播 users, the integration with Partnerize opens up new realms of possibilities for influencer marketing campaigns. While more than 60% of marketers measure influencer marketing ROI with earned media value, 伊人直播 users will now be able to track influencer ROI for revenue and conversions鈥揻ar beyond likes, shares and comments. This allows users to get a better understanding of how influencers are generating conversions and revenue, letting brands identify what鈥檚 working and what isn鈥檛 within their influencer strategies. Partnerize鈥檚 integration will also allow 伊人直播 users to identify performance trends by influencers or campaigns, so that brands can see who or what is generating the most ROI for their campaigns.

The integration also carries over between 伊人直播 and Partnerize profiles, allowing users of each platform to increase the success of their influencer campaigns through combined benefits. As 伊人直播 forms collect influencer information, it streamlines the setup for new affiliates by automatically creating profiles in Partnerize. This integration also automatically groups influencers in 伊人直播 based on their Partnerize campaigns, so your brand can easily navigate between who is being used for what campaigns. You can also now track payments in 伊人直播 after being processed through your existing Partnerize account, along with your other influencer data. This accumulates in the ability to export detailed reports鈥搒howing an influencer鈥檚 social analytics right beside Partnerize鈥檚 performance metrics for the given users.

鈥淭his integration with Partnerize is exciting because it allows us to give our clients the ability to accurately assign direct revenue impact to their influencer relationships. This data validates the power of word-of-mouth marketing for the global brand clients we share with Partnerize.鈥�
鈥� Jeremy Haile, co-founder and CEO of 伊人直播

Are you interested in tracking the performance metrics of your influencers in a more streamlined process? Chat with our demo team about how 伊人直播 can improve your influencer marketing campaigns.

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Maria Lewczyk

Maria Lewczyk is the PR and Content Specialist at 伊人直播. As a digital media maverick, Maria has years of experience in copywriting, publicity, social media, branding strategy, marketing and advertising. As a creative professional, Maria likes to use storytelling to help brands communicate their message and connect to people on a deeper level.