1. Huda Kattan aka
Huda Kattan started as a beauty blogger before pivoting to YouTube. Now, she鈥檚 one of the top beauty influencers on Instagram. Across platforms, she performs well. She has a total reach of 25.7 million followers and averages more than 58 Instagram posts a week. Those Instagrams average 125,600 engagements and an earned media value of $57,5000.
With her massive audience, it鈥檚 not surprising she tops the list, but her 伊人直播 Score also impresses. Kattan scores 98 out of 100 based on our 伊人直播 Score algorithm, which weights engagements, followers and other metrics across networks.
What鈥檚 driving her engagements: @HudaBeauty frequently features other makeup artists on her page, boosting people using her line of makeup and driving new fans to her page. Her post with the most engagement was one asking her followers for their favorite Instagram makeup artists and other top beauty influencers so she could feature them. Reaching out is a big boost for driving traffic.
Top brands: Kattan has her own line of beauty products, so they are featured most frequently on her page. With a new foundation launching soon, Kattan鈥檚 page hasn鈥檛 featured much else recently, but her blog and posts will sometimes feature fashion houses.
2.
Well, technically Kim Kardashian West should come next, but with her celebrity status, we thought we鈥檇 keep her off the list. So next up is James Charles. While not the largest in terms of followers (Charles only has a 4.8 million reach) his 伊人直播 score is 97. This is likely driven by his prolific, engaging Twitter account 鈥� a platform many top beauty influencers ignore.
Charles averages $177,9000 in earned media value on his YouTube videos. His Instagram isn鈥檛 something to laugh at either, the 18-year-old makeup artist earns an average of 256,600 engagements on his Instagram posts, for an earned media value of 2.5 million.
What鈥檚 driving his engagements: Charles is a tutorial-based influencer. He sells his channels as an easy how-to for beauty lovers. He tags almost all his posts #easymakeup. It also probably helps that he has gone viral, both with his and with frequent drama on that popular Twitter account of his.
Top Brands: CoverGirl. CoverGirl signed Charles as the first cover boy for the brand, making headlines. As such, he鈥檚 shouting out the drugstore brand鈥檚 products every chance he can get.
3. aka Bunny Meyer
Bunny Meyer, known by her YouTube username Grav3yardgirl is a longtime vlogger on YouTube. While she isn鈥檛 strictly a top beauty influencer, she often tries hair and makeup hacks, driving people to her channels for style and beauty tips.
Meyer has a 97 伊人直播 Score to compliment her 12.5 million reach. Her YouTube channel is the star of her lineup, with a reach of 8.1 million and average earned media value of $68,000.
What drives her engagement: Bunny has a big personality and a loyal following that she鈥檚 been building for seven years. She also can veer into the humor category, often trying (and failing) to use 鈥淎s Seen on TV鈥� products or other gimmicky items in the beauty space.
Top Brands: Bunny is fanatical about posting FTC compliance statements in her videos. Her most-liked Instagram post does thank the brand Dolls Kill for the classic 鈥淐lueless鈥� costume she is wearing, so I鈥檇 guess she does work with some brands.
4.
Love him or hate him, people flock to the social media channels of the former musician and current beauty queen. Star has always been all over social media. He was the epitome of Myspace popularity in the early 2000s, which he transitioned into minor celebrity on newer channels and ultimately one of the top beauty influencers.
Star is known for avant-garde makeup tutorials, extremely lavish skincare routines and general opulence. He has a reach of 13.2 million followers. He primarily uses YouTube and Instagram. His videos earn $317,300 in earned media value on average, while his Instagram 鈥� which earns more engagements 鈥� gets about $73,100 in earned media value.
What he is doing right: Star鈥檚 attraction聽comes from his access to brands many viewers can鈥檛 afford. Tutorials on his channel often feature $300 face cream and $100 lipstick. Sometimes being exclusive means getting more.
Top brands mentioned: Like Kattan, Star has his own cosmetics line, so that often gets a shoutout. He also frequently mentions fellow influencer Kylie Jenner鈥檚 cosmetics line. Star posts about his expansive Louis Vuitton collection as well.
5. aka Nikki De Jager
NikkiTutorials has been in the beauty YouTube game since 2008. Since then, she鈥檚 amassed a reach on that channel alone of 7.8 million subscribers. Combine that with her other channels and she has a reach of 18.2 million people and a 伊人直播 Score of 93. She gets an average earned media value on her videos of $330,400 and has clearly grown to be one of the top beauty influencers.
What she鈥檚 doing right: NikkiTutorials is a go-to for makeup tutorials of all types. She frequently starts beauty trends in the community and often gets people talking.
Top Brands: Nikki has partnered with Maybelline recently. She also frequently works with Ofra Cosmetics, and Morphe.
Think we missed one of the top beauty influencers in the game? Let us know in the comments!
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One Response
As a beauty enthusiast, I appreciate the detailed information about these influencers. Their passion for beauty really shines through their content. I hope to see more articles like this, maybe focusing on specific beauty niches or emerging influencers in the future!