Why Influencer Marketing? 10 Ways to Convince Your Boss

Why Influencer Marketing? 10 Ways to Convince Your Boss It鈥檚 the Right Strategy for Your Brand

in Influencer Marketing

With over and thousands of tech-savvy users making a name for themselves across the Internet, it would be a mistake not to take advantage of influencer marketing. It’s more difficult than ever to reach your audience in a noisy ecosystem where channels and devices have changed how consumers interact with media and brands. Influencers are often the answer to help bridge this gap for many brands,

Even so, it can be difficult to convince your supervisor to bring someone she鈥檚 never heard of to market your newest product for you.

So, if you鈥檙e looking for ways to convince your boss to bring influencers into your next marketing campaign, why not press these pain points and see what kind of mileage you can get?

1: Influencers Reach New Audiences

Want to start reaching different demographics with your products? Then follow the lead of. At first glance, you may not pair 鈥渄og lovers鈥� and 鈥渃ar owners鈥� in your site segmentations.听

However, by reaching out to Loki, Mercedes Benz was able to advertise their car to an entirely new demographic. When you work with influencers, your business can do much the same 鈥� regardless of whether or not the influencer in question is human.

2: Influencers Generate Brand Trust

Because influencers are obvious people 鈥� they have lives, opinions, and worlds that exist outside the corporate boardroom that are on display every day 鈥� consumers tend to view them with a considerable amount of trust.听

Bringing influencers into your marketing campaign, then, enables you to add a human element to your product and to instill that same trust in the goods you鈥檙e making.

3: You Can Capitalize On Influencer Personas Forever

Partnering with an influencer isn鈥檛 just a one-and-done deal, either. You can reuse influencer content for years after your partnership has concluded 鈥� so long as you outline that extended use in the marketing contract ahead of time.听

For example, Keanu Reeves recently appeared at E3 to debut Projekt Red鈥檚 Cyberpunk 2077, a new video game. While Reeves won鈥檛 be affiliated with the company as an influencer forever, his image 鈥� and 鈥� will be available to Projekt Red forever, and it will always be one avenue through which they can boost their credibility as game makers.听

4: Build Long-Term Relationships with Influencers

However, your department can establish long-term ties with an influencer. If a marketing campaign is going well, then you have the potential to build up brand ambassadors, or influencers who work for your organization on a consistent basis. These ambassadors bring all the benefits of influencers with them along with long-term creative thought and advertising.

, for example, is a brand ambassador with and has been for over three years. Science in Sport will always have his content on hand, yes, but it鈥檚 much more beneficial for them to have his creative mind behind some of their more successful marketing campaigns.

5: Influencers Boost Your ROI

Your boss may be interested in consumer trust and creativity, but it鈥檚 the bottom line that鈥檚 important at the end of the day. Luckily, influencers have proven to be strong investments and.听

You can attribute this return on investment not only to the affiliation between a famous face and your product but also to the reach of your influencer of choice. While, for example, isn鈥檛 as famous as Beyonce, she boosted Natural Life鈥檚 ROI without a problem.

6: Influencers Build Brand Credibility

Sometimes an expert face can do more than build consumer trust, though. When you bring an expert to represent your brand in a marketing campaign, you affiliate their credibility with your own in the mind of your consumers.听

Glen Keane, for example, spent part of his 2015, a new 3D design tool. If you haven鈥檛 heard of Keane, don鈥檛 worry: you鈥檝e. With a master of animation at their side, Tiltbrush had an expert advocating for their product and was able to capitalize not only that experience but Disney鈥檚 trademark nostalgia to sell their product.

7: Influencers Can Improve Your SERP Ranking

Not only that, but pairing your brand name with an influencer鈥檚 name is guaranteed to boost your SERP ranking. How? You鈥檝e given Google 鈥� and other search engines 鈥� more keywords to work with. As a result, someone searching for, a voice actor and director, will just as quickly find themselves linked to, a Dungeons and Dragons service. That鈥檚 the power of influencer marketing 鈥� when you share your audiences, you diversify your SERP results and boost your ranking.

8: Influencers Circumvent Ad Blockers

This is the age of the ad blocker. As a result, your marketing campaign can鈥檛 rely on side crawlers or banners. You need your campaign to generate valuable content. What easier way to do that than to involve an influencer?听

Poshmark, a fashion app, with ASMR-artist and influencer, Erin Timoney, to work around ad blockers that operate on YouTube. What better way to get the word out about your product then to incorporate it naturally into an influencer鈥檚 existing content?

9: Influencers Save You Money

The return to your bottom line: working with influencers 鈥� especially micro- or nano-influencers 鈥� is going to save your business marketing money in the long-term., but you can pay by engagement-per-post or by followers. Either way, bringing ten micro-influencers onto your next marketing campaign is going to cost less than, say, a failed marketing campaign with one of.

10: Using Influencers Gets You in the Game With Your Competitors

Finally: your competitors are already using influencers to boost their sales. Influencers have become the name of the game in 2019 for advertising, and there are more than enough people out there on social media who want to help you grow your business.听

It鈥檚 your responsibility 鈥� or your boss鈥檚 responsibility 鈥� to seize this opportunity. If you don鈥檛, then you鈥檙e missing out on a valuable resource and falling behind your competitors in terms of industry relevance.

Want an all-in-one platform to house your influencer marketing research, campaigns, and ROI? 伊人直播 has exactly what you need.

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Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to 伊人直播, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company鈥檚 brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for 伊人直播, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.