6 Simple, but Effective Lead Generation Tips

in Lead Generation

You have an established audience but you’re not generating more leads like you want. We’ve been there and we’re here to tell you that you don’t need a degree to improve lead generation. Check out these 6 effective lead generation tips聽to get you started on improving your leads.

1. Your Email Signature

I bet you send out a high number of emails a day. So, why not use this communication to promote your website or service? It鈥檚 likely that your recipients are already aware of what you do, but have they ever looked at it? Provide a link in your email signature and help spread the word. It鈥檚 an unobtrusive way to promote your work and it鈥檚 likely that you鈥檝e already established some sort of relationship with the people you email; making it even more likely that they鈥檒l click on your link. If you don鈥檛 believe me check out this where the British Red Cross showed using the modified signatures were 20% more likely to end up making a donation.

2. Practice Social Listening on Twitter

I鈥檓 sure you鈥檝e heard of social media, and if you’re serious about marketing you鈥檝e probably invested time into profiles on the major sites, but are you using all the tools on those sites? One such tool is the ability to practice social listening on Twitter. 聽A search on the site for your product or range of services can quickly pull up many people interested in what you offer. This gives you the unique opportunity to establish relationships and talk directly with your audience. 聽For more tips about reaching your audience on social media check out our blog post on .

3. Blog Consistently

So we already know that blogging is great at generating leads, if you aren鈥檛 up to date check out our about how blogging can help you. 聽Once you get a blog going, or if you already have one, you might realize that it鈥檚 not always as easy to keep it updated as we think. In our fast-paced world blogging consistently can go the way of last year鈥檚 resolutions if we鈥檙e not careful to make it a priority. 聽It鈥檚 tempting to give up if we don鈥檛 get quick results, but you have to give it time to build up a following. Blogging is a lot like any other potential relationship; you have to give it time. Once you have dedicated readers who keep coming back because your content interests them you can take your interactions to the next level and introduce call to actions. Just remember, to get there you need to blog consistently.

4. Try the Squint Test

So you鈥檝e looked at the first three tips and you have traffic coming to your site and more leads are coming in, but your site still isn鈥檛 functioning at it鈥檚 full potential. It鈥檚 time for the squint test.聽The squint test is one of the most low-tech ways to see if your web pages are doing what you want them to. Pull up your website and squint as you look at your site. What鈥檚 the first thing that stands out? If it鈥檚 not your call to action then your page isn鈥檛 working as well as it can. You want to leave no doubt in your user鈥檚 minds on what you want them to do. No one is going to spend more than a few minutes at most trying to figure out how to connect with you, unless you鈥檙e in the market of giving away money.

5. Optimize Your About Page

Tell me how easily would you let a stranger have your contact information versus an acquaintance? It鈥檇 be much more likely you鈥檇 give an acquaintance your email first, right? I鈥檓 willing to bet the same is true for your audience. So we need to be sure to at least try and introduce ourselves before asking for their emails. To do that make sure your about me page is optimized. This is where your visitors get to know you and find out what you鈥檙e about. Not many people are willing to trust a stranger outside of Mayberry, so be sure to incorporate your team鈥檚 personality and passion into your about me page. It鈥檚 a great place to let your visitors know that you are real people who believe in what you do. It鈥檚 also a good place for a call to action.

6. Create a Product Video

So your website is running well and you got it going on, but for some reason people still aren鈥檛 buying your product like you expected. 聽Perhaps your audience doesn鈥檛 understand your products as well as you think. A great way to fix this is to create a product video. 65% of us are , this is why infographics are so effective. Videos have something that infographics don鈥檛 though. When done well videos are a really simple way to keep your audience engaged and inspire them to take action on your website. Now you don鈥檛 need a degree to make a video. They don鈥檛 have to be long or complex. There are a number of free tools, like , that make the process easier.

These aren鈥檛 all the ways you can improve lead generation but they鈥檙e a great way to get started. For more ways to boost your marketing sign up to receive our and we鈥檒l deliver tips directly to your inbox.