This video lambasts everything that’s wrong with how traditional ads target millennials
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Stock footage and photography site Dissolve made waves on Tuesday when it released a video showing a generic advertisement targeted at anyone born between 1980 and 2000.
The video spoofs all the classic points that have been popping up in advertisements recently: Highlighting how 鈥渦nique鈥� and 鈥渟pecial鈥� millennials are, awkwardly using 鈥渉ip lingo.鈥� dancing, protesting, being quirky and relatable, et cetera.
鈥淭hat鈥檚 just how millennials roll 鈥� according to our thought leaders,鈥� the voiceover says at one point.
This isn鈥檛 the first time Dissolve has used its footage to lambast advertisers. The company previously created similar spoofs like 鈥溾�� from 2014 and 鈥溾�澨齦ast year.
So why are we talking about it?
Beyond making a great viral video promoting for Dissolve, the company’s most recent video also highlights everything that鈥檚 wrong with traditional marketing campaigns aimed at a younger generation.
CNBC that 65 percent of people skip online video advertising. Of those people, 76 percent reported that they did so out of habit. There has to be a better way to get your message in front of audiences.
We talked earlier this week about how authenticity counts for a lot when it comes to marketing. Word of mouth is 50 times more likely to听trigger a purchase than traditional advertising and 83 percent of consumers report that they trust content that comes from influencers, brand advocates, family, and friends.
Maybe millennials don鈥檛 need a hashtag (#nomorehastags) or an acknowledgment that pink hair is good. Maybe they just need to hear about your product in a less forced setting. Maybe they just want to engage with brands and people they trust from the internet.听
Maybe, just maybe, your brand would be better served to find some influencers. Maybe can help.
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