So what is the Instagram algorithm anyway?
Basically, the聽聽algorithm favors the photos you interact with. Likes beget views. So followers are shown the content they are most likely to interact with at the top of their feed. That means your content may not be as visible if you don鈥檛 post as often.
According to , 鈥楽ince the original shift from a chronological feed, we鈥檝e known the Instagram algorithm is mainly based on engagement. This includes the number of likes, comments, video views, saves, shared posts, DM鈥檚 and any other type of interactions a post gets.鈥�
So want to know how to beat the algorithm and get more engagements? Read on.
InstaAlgo Tip 1: Hashtag strategically
Now users can follow hashtags just like they follow a user, so they鈥檙e more important than ever before.聽 You can use up to 30 hashtags on any post so make sure you鈥檙e searching for relevant keywords that people are likely to follow. There are tons of free tools like that help you find relevant hashtags that are commonly used. These can be great for driving engagements and followings.
InstaAlgo Tip 2: Post consistently
It may seem obvious but in order to win at the Instagram algorithm, you have to play the game. That means regular posts. That doesn鈥檛 necessarily mean post three times a day but find out what kind of content schedule works for you and stick with it.
InstaAlgo Tip 3: Know your audience
Top performing posts have high engagement. And high engagement means you know what your followers want to see. Curate what your individual brand is and stick with it. If you post pictures of brunch next to concerts next to flowers, it鈥檚 hard to have an understanding of who you are as a creator. Instead, focus on what value you are providing your audience and stick with it.
InstaAlgo Tip 4: Pay attention to when you post
The Instagram algorithm pays attention to how quickly your post receives engagements. So, it鈥檚 best to post when people are going to be online for a quick like.
, Instagram audiences are engaged throughout the week, but with a little extra attention on Mondays and fewer eyes on Sundays. According to their research, the best times of day to post are 8鈥�9 a.m., 2 a.m., and 5 p.m. Who knew!
InstaAlgo Tip 5: Don鈥檛 neglect Stories
Video is king, and the Instagram algorithm knows it. If a follower often views your Stories, you鈥檙e more likely to show up in their feed. So, post engaging Stories that people want to see! Stories are a great opportunity to showcase things you wouldn鈥檛 normally dedicate a whole post to.
A great way to boost your algorithmic standing is to take advantage of Instagram Stories鈥� features like polls or the Swipe Up feature (limited to users with 10k followers, but you can dream!)
InstaAlgo Tip 6: Be engaging
The Instagram algorithm rewards users who are active in their own comment sections. So just like other social media, be sure to interact with your followers. Respond to comments. If a comment doesn鈥檛 require a response, at least give it a heart to show you鈥檙e listening.
InstaAlgo Tip 7: Measure your results
If you have a business profile (highly suggested for both brands and creators alike) you have access to Instagram鈥檚 analytics. Tracking your success is the only way you鈥檒l know if you鈥檙e getting better. Keep an eye on your account鈥檚 performance so you can know what鈥檚 working and what isn鈥檛.
With these tips, you should soon be topping the feed even with the Instagram algorithm. Thanks for reading. Maybe go give 厂颈诲别辩颈办鈥檚 a like.
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