We’ve talked before about how, in many cases, Micro-Influencers can be more effective for sales than their larger counterparts. Their combination of authenticity and accessibility to their audiences makes it more appealing for customers to try out a product they promote. Whether it’s out of genuine interest in your product or just a desire to […]

The post How to Get The Most Out of Your Micro-Influencer Relationships appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

From the invention of the first product, companies have been using storytelling to gain loyal customers. Our brains are wired for stories, even when that story is about a product or service. And as digital marketing increasingly develops relationships with influencers — creators who generate original content and share that content with loyal followers — […]

The post Brand Storytelling with Your Influencer Community appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At ÒÁÈËÖ±²¥, we can't stress enough the importance of a solid Influencer program. However, the proper organization and development of a successful Influencer program is such a large departure from traditional marketing practices that many brands are missing out.  Influencers have become the celebrities of social media and their opinions have more influence than most marketers realize. Your biggest […]

The post Building an Influencer Program From Scratch appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The post Ways Social Media Advertising Can Affect Your Bottom Line appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]

The post 4 Ways to Measure ROI in Influencer Marketing (and more!) appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

By Jordan McElwain Have you ever wondered what people did before the digital and social age — before we were able to go online and see the reviews for a restaurant or product before spending our hard-earned money on something that won’t do the job? Word of mouth marketing isn’t a new concept, but it […]

The post How to Use Your Customer's Voice to Create Powerful Content that Converts appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At ÒÁÈËÖ±²¥, we work with some of the top brands in influencer marketing. So we know, when it comes to best practices, why not ask the best? We sat down with Mitch Alpiner, Social Media Specialist at DXRacer to learn how they're using influencers to engage with their audiences. ÒÁÈËÖ±²¥: How does DXRacer approach influencers? […]

The post How DXRacer is using influencers to build brand trust appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Everyone knows that one way to get increase brand visibility is to sponsor events that are relevant to your audience. But do you know what returns are you really getting from those dollars? We here at ÒÁÈËÖ±²¥ believe in using data to back all assertions up. So what is the value of sponsorship? We crunched […]

The post The Value of Sponsorship in Gaming — ÒÁÈËÖ±²¥ Data appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

ÒÁÈËÖ±²¥ Director of Sales Rylan Albach has watched companies from all industries wade into influencer marketing. Below is a portion of his personal blog on how B2B businesses can use influencers just like consumer-facing companies. The blog has been edited for length and clarity. B2B marketing has been pretty boring for a while. Everyone is […]

The post Employee Perspective: How B2B marketers can catch up on influencer marketing appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_image src='/wp-content/uploads/2016/09/5-steps-to-launching-a-successful-influencer-campaign-header.png' attachment='16999' attachment_size='full' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='' color='' admin_preview_bg=''] When creating an influencer campaign it is important to understand that there are a lot of moving pieces which you will need to manage. If you are recruiting influencers and building a network, the […]

The post 5 Steps To Launching A Successful Influencer Campaign appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As we have discussed before, brand ambassadors are important regardless of the size of your company. When trying to attract new customers it is important create unique content on a regular basis and one of the best methods to ensure steady content is through a well developed brand ambassador program. By managing Brand Ambassadors efficiently you […]

The post How to manage Brand Ambassadors appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At ÒÁÈËÖ±²¥ we believe there is power in numbers, especially when it comes to people. The more people united toward a common goal, the more likely that goal will be accomplished. Generally, companies will rely on their marketing department to rally the troops, but they might be missing an opportunity. More companies are starting to […]

The post How To Launch A Successful Advocate Program appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There’s no denying that social media is an integral part of our daily lives. What was once branded as a way to simplify the process of communication, has transformed into an online extension of the world around us. Anything we can do in the physical world can by done online. Though the possibilities are endless, there is […]

The post How to Find the Right Influencer for Your Brand appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Recall that in our last blog post, we discussed how to use modern social tools to transform your customer base into your very own brand ambassadors. However, this is only half the battle. Defining your ideal brand ambassador and knowing how to attract them to your program are essential elements to your marketing strategy. In […]

The post Defining and Attracting Your Ideal Brand Ambassador appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We're two weeks into 2015 and hopefully, by now, you're not still writing 2014 on all of your checks (Who still pays by check?! It's 2015). Last week at ÒÁÈËÖ±²¥, we looked back at some of the cleverest marketing campaigns of 2014 and chose a few we felt were really special and got people talking. […]

The post Our Favorite Marketing Campaigns of 2014 appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In our last post, we gave a high-level overview of the four key social media metrics that Avinash Kaushik thinks big businesses and brands should be taking into account. Today, we are going to go in depth with conversion rates and why they matter. So just as a refresher, we are defining conversion rates within […]

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Chances are you are measuring the progress of your social media in one way or another. But are you measuring the right metrics? Especially if you are big business or brand, you may feel like you have it figured out. You have thousands of followers, likes, and subscribers but if you really want to get […]

The post Social Media Metrics That Matter appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As the head designer of Chanel and Fendi, it is safe to assume Karl Lagerfeld knows a thing or two about creating brand awareness. While many growing companies focus on generating that next sale, it is often more important to take time to create awareness for your brand. Higher brand awareness leads to increased sales […]

The post How to Create Brand Awareness appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How the Brands at E3 2014 Have Affected Your Marketing Strategy E3 2014 has come to a close, and as usual, exciting announcements have been made from all parties. What is E3? E3 or The Electronic Entertainment Expo is a yearly trade show that showcases games and game-related merchandise from major developers. Interestingly, each of […]

The post E3 2014 Marketing Strategy Recap appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Taking advantage of brand ambassadors is an easy, effective marketing strategy that is often underutilized. What Is A Brand Ambassador? In simple terms, a brand ambassador is exactly what you are looking for. A brand ambassador is a loyal customer, partner, or employee who promotes your products, services, and activities publicly. They will associate with your […]

The post How To Create A Brand Ambassador appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Did you know that developing marketing strategies is key to the organization of any business? Many of my fellow marketers know what I am talking about. But for those of you who might need a refresher or even an introduction to what marketing strategies are and what they do, I encourage you to read on […]

The post A go-to marketing strategy appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you're looking for the best tips on how to improve SEO  — otherwise known as search engine optimization — rankings for your website, well you have come to the right place. We have compiled the best tips from Google’s Matt Cutts' help videos. The self-proclaimed gadget, Google, and SEO guru creates Google Webmaster help videos […]

The post 5 Ultimate Highlights from Google Webmaster Help Videos to Improve SEO Ranking appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you want to increase post views on Facebook? Who doesn’t? It is not necessary to pay for ads in order to gain a social following. Rather, increasing brand awareness and ultimately your ROI is all about engaging your audience. So let’s get creative with some audience engaging ideas. There are plenty of articles on […]

The post Tips on Engaging Your Facebook Audience appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

  Yesterday was the Mashable Social Media Day Atlanta 2013 and our co-founder, Jeremy, was there to discuss influencer marketing. This prompted us to share some information on influencer marketing with you. Influencer Marketing was introduced in the 1950s by Katz and Lazarsfeld in their Two Step Flow Theory. The definition is pretty fluid but […]

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Twitter strategy for most people has to do with how tweets are crafted. Where should the link be placed in a tweet? How often should we share? As often as these points are deliberated, it’s easy to overlook how Twitter is a two-way street. It’s as much about listening and consuming content as it is […]

The post Lists: Twitter’s Unsung Hero appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

  There are a vast amount--arguably a surplus --of social media platforms available for use by anyone with internet access. These social platforms are drawing well over a billion users, and counting, into active participation. This explosion of individual engagement is changing the way businesses interact with their customers, on both a personal and organizational level. Social-media […]

The post Social Media Outreach Tips: A Word to the Wise appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.