We鈥檝e talked before about how, in many cases, Micro-Influencers can be more effective for sales than their larger counterparts. Their combination of authenticity and accessibility to their audiences makes it more appealing for customers to try out a product they promote. Whether it鈥檚 out of genuine interest in your product or just a desire to […]

The post How to Get The Most Out of Your Micro-Influencer Relationships appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In today's society, influencer marketing is a way for brands to leverage social media power or authority on a particular topic.  This type of marketing has become increasingly popular, but with the advent of virtual reality (VR), could influencer marketing in the Metaverse be set to revolutionize? One company that already ventured into this realm […]

The post How Can Brands Leverage Influencer Marketing in the Metaverse? appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

From the invention of the first product, companies have been using storytelling to gain loyal customers. Our brains are wired for stories, even when that story is about a product or service. And as digital marketing increasingly develops relationships with influencers 鈥� creators who generate original content and share that content with loyal followers 鈥� […]

The post Brand Storytelling with Your Influencer Community appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

For years I鈥檝e been striving to align my passions with my career. I was told so many times, 鈥済ive it time, sometimes you just have to do things to get to where you want to be,鈥� but I couldn鈥檛 wait or fathom waking up not doing something I loved. 聽 With that in mind, I […]

The post 伊人直播 Stories: From Fitness Influencer to Influencing Business appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In this installment of our influencer interview series we鈥檙e talking to Marissa Rachel and Shanna Lisa of the YouTube channel Marissa Rachel. This sister duo has racked up 1.6 million subscribers with their content aimed at U.S. women aged 18 to 24. We talked to them about how they鈥檝e grown their channel, how to work […]

The post Influencer Interview Series: Let's Talk YouTube with Marissa Rachel appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There are many ways to work with influencers. You can offer them free product, only work with true brand advocates, or co-create content. But as many influencers look to turn their social media into their full-time job, a common question comes up. What should you pay influencers for their work? A recent聽decade-long study聽by a professor […]

The post What Should you Pay Influencers for their Work? appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you know you want to include influencers in your marketing strategy. Why wouldn鈥檛 you with returns so high? But you鈥檝e come to an impasse. You don鈥檛 know how to reach out to influencers. Well if sending that perfect DM or email is your sticking point, read on! We have a step-by-step breakdown of how […]

The post How to Reach Out to Influencers in Six Steps appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There are pretenders in our midst. There are fakes mixed in with the usual trove of influencers. They look聽like them. They attend Coachella and take perfectly filtered photos. But it's not real. Last week many people were suddenly introduced to an influencer named @LilMiquela, aka Miquela Sousa. She looks just like you think she would, […]

The post Is the future of influencer marketing virtual reality influencers? appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There鈥檚 a new influencer hotbed in town, now that Pinterest is revamping its platform with marketing in mind. Pinterest has added a number of new features aimed at giving influencers more control over their platform. New profile, new insights Pinterest鈥檚 new profile has a dynamic cover image that lets you highlight the content you want […]

The post Influencers, Pinterest is making it easier than ever to grow your brand appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 4:50 p.m. EST on Feb. 21. Just another day for the social platform favored by teens, Snapchat. Then disaster strikes. Megastar Kylie Jenner tweets 鈥淪ooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.鈥� In the distance, sirens are blaring. One innocuous tweet from a reality […]

The post The power of one influencer鈥檚 voice: How Kylie Jenner burned Snapchat appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

1. Huda Kattan aka @HudaBeauty #tb Halloween 2016 What tutorial should I do for Halloween this year? I need inspiration darlings, I would love to hear your feedback 鉂わ笍 A post shared by Huda Kattan (@hudabeauty) on Oct 11, 2017 at 6:47am PDT Huda Kattan started as a beauty blogger before pivoting to YouTube. Now, […]

The post Top beauty influencers and what they're doing right appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you get our email newsletter (which you should!) you鈥檝e seen that Digiday talked to an anonymous fashion influencer who had some harsh words about the industry. Among the influencer鈥檚 complaints was the prevalence of bots, and perceived corporate pressure to get more engagement 鈥� even if you have to pay for it. Some of […]

The post Bots, brands, algorithms: Debunking one influencer's complaints appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. The commission warned earlier this year that penalties could be coming, but this is the first settlement in such a matter. What happened? The FTC has settled with two online […]

The post What you need to know about FTC compliance when it comes to influencer campaigns appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer Marketing is Growing at an Unseen Rate 2017 has been the year of influencer marketing and, based on this study, it isn't going anywhere but up. Brought to you by our friends at聽Influencer Marketing Hub, this infographic will make influencer marketing a top priority for your marketing initiatives if it isn't already. Looking to […]

The post 2017's Rise of Influencer Marketing appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

The post 10 Tips to Increase Your YouTube Ranking appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

YouTube is a robust and popular community which everyone can be a part of, but from an outside perspective it may seem that all it takes to succeed is popular videos. As we have previously mentioned, there are a lot of moving parts to the platform which you may not be aware of or have […]

The post 24 Ways to Get More Subscribers on YouTube- Infographic Pt. 2 appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Every major social network has some form of verification, and for good reason. It is not only a reliable way to prove who you claim to be, but it also shows that you are serious about creating content and are in it for the long haul. Many聽celebrities, businesses, and brands are challenged with the problem […]

The post How To Get Verified On YouTube - Infographic appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Making a name for yourself聽on YouTube is聽easier to achieve than ever before. With higher quality video devices and editing programs, producing professional videos is cheaper and聽more accessible. However, the quest to be successful on YouTube has led to聽a lot of competition. The goal聽of this infographic is to help guide you on how to stand out […]

The post 24 Ways to Get More Subscribers on YouTube 鈥� part 1 appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

On every social network, verification is an added advantage for every profile. It comes with two benefits; one, that you are who you claim to be, and two, that you are serious about creating content on social media. Verification can also function as identity protection. It enables your followers to find you and also identify […]

The post How To Get Verified On YouTube appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Getting a faithful following on YouTube is not an easy thing to do. Producing high quality content has to do with passion and commitment, but when you look closely you will see that there is a science in engaging audience too. Below are 7 tips that will help you build the right audience on YouTube […]

The post 7 Ways to Reach the Right Audience on YouTube appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_image src='/wp-content/uploads/2016/09/building-strong-relationships-with-brands.png' attachment='16833' attachment_size='full' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='' color=''] As the digital marketplace continues to grow, a lot of brands want to create relationship with sincere influencers 鈥� those that go beyond just a blog post. By going into a long-term relationship, the influencer […]

The post 10 Tips For Building Strong Relationships With Brands appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_image src='/wp-content/uploads/2016/09/get-more-subscribers-on-youtube-header2.png' attachment='16864' attachment_size='full' align='center' styling='' hover='' link='' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation'][/av_image] [av_textblock size='' font_color='custom' color='' admin_preview_bg=''] Becoming successful on YouTube has been the dream of many people and these days it has become a lot easier to achieve than ever before. Making videos is not only easier and cheaper, because […]

The post 24 Ways to Get More Subscribers on YouTube appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.