By Jordan McElwain Have you ever wondered what people did before the digital and social age — before we were able to go online and see the reviews for a restaurant or product before spending our hard-earned money on something that won’t do the job? Word of mouth marketing isn’t a new concept, but it […]

The post How to Use Your Customer's Voice to Create Powerful Content that Converts appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Let's Talk Business. We live in the digital age. As a small business owner, you have your fancy website. You also have an extensive email list. Sometimes, you write an inspiring newsletter. Your millennial assistant is even on top of your social media! What more could you ask for? (Here's a hint: it's analytics.) You almost […]

The post Analytics Can Revolutionize Your Business appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You have an established audience but you're not generating more leads like you want. We've been there and we're here to tell you that you don't need a degree to improve lead generation. Check out these 6 effective lead generation tips to get you started on improving your leads. 1. Your Email Signature I bet you […]

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So you reached out to your social media audiences, provided incentive, and added a sense of urgency. You built it and no one came. What happened? Where could you have gone wrong? We hate to say it, it’s not me, it’s you. Wait, can’t we still be friends? Let’s just talk it out, ok? Just […]

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  Currently, there is a lot of talk among people proclaiming that email marketing is dead or a thing of the past. We couldn’t disagree more. Qualified email subscribers are as good as gold because these are the people that often lead to sales. What is a thing of the past is bad email marketing. No […]

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Email. For friends and family, it’s an efficient way to keep in touch. For marketers, it’s an effective tool to get your brand’s message out. And for most, it’s the annoying reason your iPhone vibrates every three and a half minutes. As we near the end of 2014, there’s no doubt email is an essential […]

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Taking advantage of brand ambassadors is an easy, effective marketing strategy that is often underutilized. What Is A Brand Ambassador? In simple terms, a brand ambassador is exactly what you are looking for. A brand ambassador is a loyal customer, partner, or employee who promotes your products, services, and activities publicly. They will associate with your […]

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Did you know that developing marketing strategies is key to the organization of any business? Many of my fellow marketers know what I am talking about. But for those of you who might need a refresher or even an introduction to what marketing strategies are and what they do, I encourage you to read on […]

The post A go-to marketing strategy appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you're looking for the best tips on how to improve SEO  — otherwise known as search engine optimization — rankings for your website, well you have come to the right place. We have compiled the best tips from Google’s Matt Cutts' help videos. The self-proclaimed gadget, Google, and SEO guru creates Google Webmaster help videos […]

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So you want to increase post views on Facebook? Who doesn’t? It is not necessary to pay for ads in order to gain a social following. Rather, increasing brand awareness and ultimately your ROI is all about engaging your audience. So let’s get creative with some audience engaging ideas. There are plenty of articles on […]

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While it's obvious that a slow website can be frustrating to your users, you may be surprised at just how big an impact site performance can have on your sales and lead conversions. In this post, we're going to share research that provides quantifiable guidance on just how big an impact your site speed can […]

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Email marketing is often advertised as being a low-cost, high-return marketing investment. However, picking the wrong email service provider or acquiring poor quality email addresses can cost you thousands of extra dollars per year. At ÒÁÈËÖ±²¥, we often help customers improve the quality of their email lists as well as the potential customers they acquire, […]

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  Yesterday was the Mashable Social Media Day Atlanta 2013 and our co-founder, Jeremy, was there to discuss influencer marketing. This prompted us to share some information on influencer marketing with you. Influencer Marketing was introduced in the 1950s by Katz and Lazarsfeld in their Two Step Flow Theory. The definition is pretty fluid but […]

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  Oohlala, another blog entry--great! You must be bouncing off the walls in anticipation, right?Already thinking of a response to post in the comments section too, I’ll bet. Any marketer would be very happy if this were anywhere close to your internal monologue right now, but in reality we have no way to gauge your […]

The post Rules of Engagement: Why, How, and 5 Budget-Friendly Tools to Help Along the Way appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitter strategy for most people has to do with how tweets are crafted. Where should the link be placed in a tweet? How often should we share? As often as these points are deliberated, it’s easy to overlook how Twitter is a two-way street. It’s as much about listening and consuming content as it is […]

The post Lists: Twitter’s Unsung Hero appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

  There are a vast amount--arguably a surplus --of social media platforms available for use by anyone with internet access. These social platforms are drawing well over a billion users, and counting, into active participation. This explosion of individual engagement is changing the way businesses interact with their customers, on both a personal and organizational level. Social-media […]

The post Social Media Outreach Tips: A Word to the Wise appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.