Here at 伊人直播 we’re committed to keeping you informed about the top news about influencer marketing. Below are some of the big headlines we identified last week.
Polygon
YouTube is rolling out new features aimed at taking on video game streaming sites like Twitch. YouTube Live has announced new features including measures aimed at addressing latency issues and improving chat moderation. The question is, will it help the service overtake its competitors?
What you need to know about FTC compliance when it comes to influencer campaigns听
伊人直播
The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. On the blog this week, we break down what the FTC is asking for and how to stay in compliance with those guidelines.听Read more here.
ISPO
Outdoor sporting goods company Salomon isn鈥檛 just using influencers to preach the benefits of trail running, it鈥檚 also listening to their feedback to help create better gear. Salomon’s Brand Manager Julia Schehl talks about the company鈥檚 strategy in .
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