Influencer marketing is great for enterprise brands because it allows them to reach a much bigger, targeted audience that has all the qualities that drive interest in your product or service鈥攁ll it takes is some clever planning and collaboration. Pairing up and sharing content with brand influencers is a great way not only to get […]

The post How to Choose the Right Digital Influencer for Your Enterprise Brand appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Giveaways were a hit in 2018 when it came to raising more brand awareness for companies across the globe. Influencer marketing exploded last year and marketers spent more than $1 billion on this channel of marketing alone. The problem many brands seem to run into is finding quality influencers that help them see a measurable […]

The post 5 Ways to Leverage Influencer Marketing Promotions to Activate Fans appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Enterprise brands might think they鈥檝e done it all online and know exactly what does and doesn鈥檛 work. However, a recent profile of a smaller skincare brand highlighted the use of multi-channel influencer campaigns that enterprise social media teams may be neglecting. This new perspective may benefit even the most experienced social media marketing team. First, […]

The post Multi-Channel Influencer Campaigns: What Cosmetic Brands Can Learn from this Small Skincare Startup appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Luxury lifestyle brand BALR. sends gift packages to influencers daily, making it nearly impossible to keep track of what鈥檚 being posted on Instagram. The gifting strategy makes for great content, with some posts netting more than 200,000 engagements, but as a busy brand, it came with its challenges. Prior to 伊人直播, BALR. team members each […]

The post How BALR. streamlines influencer management and builds relationships with 伊人直播 appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

According to a Fashion and Beauty Monitor report, 57% of fashion companies use influencer marketing in their strategies, and 21% plan to add it to their mix if they haven鈥檛 already. The Digital Marketing Institute says, 鈥淣ot only do 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on […]

The post Choosing the Right Influencer for Your Clothing Brand: Tips from 伊人直播鈥檚 Team of Influencer Marketing Experts appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Are you ready to take your influencer marketing to the next level, but overwhelmed by all the options for software tools on the market? Most tools fall into two categories: an influencer network, or an influencer marketing platform. Both products can help you achieve your goals, but depending on many variables, one may be better […]

The post Influencer Network or Influencer Marketing Platform: Which Do I Need? appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With the scope of influencer marketing ever growing, 伊人直播 is excited to announce we now support Pinterest Analytics. This new feature allows brands to continue to grow their sphere of influence and partner with creators on another platform. In addition to Facebook, Twitch, Twitter, Instagram, Mixer, Tumblr, YouTube, and blogs, we鈥檙e adding Pinterest analytics so […]

The post Pinterest Analytics Now Available in 伊人直播 appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 伊人直播, we believe in providing solutions. We've written a whole ebook because we find many of you are asking how to measure influencer marketing ROI. This ebook walks you through everything from goal setting, to defining a conversion, to how to track it. Below is a sample from our tips and tricks section. […]

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What was a slow news day last week exploded when the FBI revealed a sting that had all of our favorite dramatic players: CEOs, celebrities, fancy colleges, and 鈥� who would have thought 鈥� social media influencers! In case you missed it, the U.S. Attorney in the District of Massachusetts charged 50 people in federal […]

The post Have Mercy: What Brands Can Learn from Operation Varsity Blues appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As social media continues to evolve, the way people post and engage with influencers is changing. Instagram Stories has attracted more than 400 million daily users and changed the way people share and consume things online. Some 31 percent of Instagram users post a Story every month, according to a recent survey from RBC Capital, […]

The post Introducing Instagram Stories Analytics appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Charlie G is a popular blogger and social media influencer. Her Instagram boasts nearly 40,000 followers and she鈥檚 teamed up with brands like Bumble, Neutrogena, and more. We sat down to ask the Detroit native how she makes it work as a full-time influencer. 伊人直播: Can you tell me a little bit about how you […]

The post Influencer Interview: How Charlie G Became an Influencer Full-Time through Authenticity appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Love is in the air and some businesses are in their final efforts to be the gift you give your valentine. With marketing pushing around the big romantic day, we wanted to take a look at what influencers were doing to promote heart-bedazzled gifts. Beyond chocolate, many lovers are looking to get their partners into […]

The post 伊人直播 Data: Valentine's Day Engagement for Victoria's Secret, Adore Me, Others, Mixed on Instagram appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The Technology Association of Georgia (TAG), the state鈥檚 leading association dedicated to the promotion and economic advancement of Georgia鈥檚 technology industry, today announced 伊人直播 as one of its Top 40 Innovative Technology Companies in Georgia. TAG will recognize honorees at The Summit 2019 event on February 11-12, 2019, at the Cobb Galleria Centre. TAG鈥橲 Top […]

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Social Media has evolved magnificently during the last decade. Be it new platforms, different consumption habits, varied forms of communication and the inception of social media platforms such as Twitter, Facebook, Instagram, and WhatsApp, etc. These platforms are always coming up with creative features or affordances that add various new dimensions to their services. These […]

The post The Most Common Social Media Marketing Trends Of 2018 appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In this installment of our influencer interview series we鈥檙e talking to Marissa Rachel and Shanna Lisa of the YouTube channel Marissa Rachel. This sister duo has racked up 1.6 million subscribers with their content aimed at U.S. women aged 18 to 24. We talked to them about how they鈥檝e grown their channel, how to work […]

The post Influencer Interview Series: Let's Talk YouTube with Marissa Rachel appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 almost Thanksgiving here at 伊人直播 HQ which means all of your Black Friday marketing is about the pay off. While we鈥檙e fond of our poem 鈥楾was the Night Before Black Friday, this year we thought we鈥檇 offer some laughs with Black Friday horror stories. Read on and Happy Thanksgiving from 伊人直播! The Longest Line […]

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Social media influencers are a relatively new and very useful addition to the marketer鈥檚 toolbelt. They can help in all stages of the marketing funnel, from converting qualified leads into sales, growing brand awareness, to even getting your business more reviews. Getting the most out of your influencers is not easy, though. Like every other […]

The post How to Use Influencers at Each Stage of Your Marketing Funnel appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With the scope of influencer marketing ever growing, 伊人直播 is excited to announce we now support Tumblr analytics. Our Tumblr support fills a hole our customers were seeing in the market and helps brands have a more holistic view of their influencer marketing program. Tumblr Analytics You can now use 伊人直播 to track your influencers […]

The post Introducing Tumblr Analytics in 伊人直播 appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

The post Effective ways to find loyal and relevant affiliates appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The post Ways Social Media Advertising Can Affect Your Bottom Line appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 true that you can do influencer marketing without any help. And it鈥檚 true that you should be doing it! According to Nielsen, recommendations from friends (or influencers) remain the most credible form of advertising. So you can compile a spreadsheet of potential influencers to work with. Create an email list. Track followers and engagements […]

The post 5 Reasons it May be Time for an Influencer Marketing Platform appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At 伊人直播 we love celebrating the successes of our customers. We also think they know best when it comes to influencer marketing. This week, we talked to Ryan Romeos, Social and Digital Marketing Manager at HyperX, to talk challenges in the industry and what he thinks is coming next. 伊人直播: Great. What are your overall […]

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People hate ads. Invention after invention has been created with the sole benefit of avoiding ads. Such things like online ad blockers to clean up the web browser, as well as TiVo and similar systems that allowed the user to record live TV and then fast forward through ads. Many people are even willing to […]

The post How to Make a #AD Not Feel Like an Advertisement appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is a pretty big deal. It鈥檚 when you leverage an influencer's audience to grow new customers 鈥� and thus your business. This means that the audience already exists; all you really need to do is identify potential influencers and build a relationship with them. The problem is that, if your digital marketing team […]

The post What is Cohort Analysis and How Can it Boost your Influencer Marketing Strategy appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In our generation that is transitioning to a digital and informational one, social media is one of the most used tools by almost everyone in the world for various reasons. Social media has been a perfect tool to achieve success, especially in the industry of marketing. It has been a medium for improving brand awareness, […]

The post Social Media Marketing Strategy: A Business Start-up Guide appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

伊人直播: So what would you say are the biggest objectives that you guys at the Ohio Machine are trying to use for influencer marketing? Brett Malamud, Ohio Machine: We are one of the teams in our league who have a lot of guys who try to stay active on social media. Guys like Kyle Harrison […]

The post Case Study: How Major League Lacrosse Gains Social Intelligence with 伊人直播 appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

  Influencer marketing is one of the most powerful strategies available to eCommerce brands today. That鈥檚 because the backbone of the practice is word-of-mouth鈥搕he most epic of drivers for business results. As research from Twitter has shown, 鈥�...nearly 40% of Twitter users say they鈥檝e made a purchase as a direct result of a Tweet from […]

The post How to Launch a Prosperous eCommerce Influencer Campaign appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You know what an influencer talks about. It鈥檚 all over their accounts. But when looking to target the right influencer, don鈥檛 you wish you knew what their audience cared about? You can make many more decisions when you know more about your influencer audience demographics. Speak directly to people who care By knowing what an […]

The post Making the most of your partnerships by knowing influencer audience demographics appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We鈥檝e talked about this before. If you鈥檙e using influencers as part of your marketing strategy it can be frustrating knowing exactly how to measure ROI. Luckily, if you鈥檙e in ecommerce, there鈥檚 an easy solution. The easiest way to measure an influencer is through designated links or conversion tracking. These show clear conversions where someone has […]

The post How conversion tracking can change your influencer marketing game appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Julia Fain is the author and designer behind Tag & Tibby, a home and garden website dedicated to small-budget modern home design ideas, DIY projects, and crafts. Julia has a background in product design and has collaborated with brands including Sherwin-Williams, World Market, and Hunter Fan. She has nearly 2,000 followers on Facebook and an […]

The post Influencer Spotlight: DIY Brand Partnerships with Successful Blogger Julia Fain appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 2018 and you鈥檙e a skilled marketer, so you know you have to be on social media.聽 But no matter how many helpful blogs and links you post on Twitter, Facebook, and LinkedIn, you鈥檙e just not seeing the engagement numbers you had before. You鈥檙e not alone. 聽SocialFlow聽discovered brands saw a 42% decline in Facebook organic […]

The post 6 Ways to Engage Audiences on Social Media that Isn鈥檛 Just Pushing Content appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has a聽proven聽track record of increasing conversions, brand awareness, and many other key performance indicators you may be working toward. In fact,聽according to marketing guru Neil Patel, influencer marketing has a $23 return on investment dollar for dollar. That鈥檚 more than 10x the performance of an average banner ad. But those results are only […]

The post 5 influencer marketing mistakes you may be making appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There are many ways to work with influencers. You can offer them free product, only work with true brand advocates, or co-create content. But as many influencers look to turn their social media into their full-time job, a common question comes up. What should you pay influencers for their work? A recent聽decade-long study聽by a professor […]

The post What Should you Pay Influencers for their Work? appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]

The post 4 Ways to Measure ROI in Influencer Marketing (and more!) appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you know you want to include influencers in your marketing strategy. Why wouldn鈥檛 you with returns so high? But you鈥檝e come to an impasse. You don鈥檛 know how to reach out to influencers. Well if sending that perfect DM or email is your sticking point, read on! We have a step-by-step breakdown of how […]

The post How to Reach Out to Influencers in Six Steps appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Before there was Facebook, before Twitter and 鈥渕icro blogs,鈥� before there were Instagrams and vlogs, there were bloggers. Blogs still make up a huge part of the influencer space, be it DIY, motherhood, fashion, food, or any other vertical, there are many use cases where you want an influencer with a blog to help support […]

The post Introducing Blog Support For Influencer Marketing on 伊人直播 appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You've seen our influencer spotlight series. You've seen our customer spotlight series. Now we bring you a hybrid even we wouldn't have imagined. Abby, better known by her online persona Abby Dark Star, works with influencers every day in her role as Social Media Manager with Logitech G. It's something she's uniquely qualified to do […]

The post Influencer manager by day, influencer by night, our interview with Abby Dark Star appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The last decade or so has seen tremendous gains in the mobile game world. What started as a casual two-dimensional game of Snake on a Nokia handset is now an industry that is worth over $45 billion. In fact, mobile games currently account for 42 percent of the total video game market, far more than […]

The post Mobile Game Developers Should Take These 7 Influencer Marketing Tips Seriously appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There are pretenders in our midst. There are fakes mixed in with the usual trove of influencers. They look聽like them. They attend Coachella and take perfectly filtered photos. But it's not real. Last week many people were suddenly introduced to an influencer named @LilMiquela, aka Miquela Sousa. She looks just like you think she would, […]

The post Is the future of influencer marketing virtual reality influencers? appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

There鈥檚 a new influencer hotbed in town, now that Pinterest is revamping its platform with marketing in mind. Pinterest has added a number of new features aimed at giving influencers more control over their platform. New profile, new insights Pinterest鈥檚 new profile has a dynamic cover image that lets you highlight the content you want […]

The post Influencers, Pinterest is making it easier than ever to grow your brand appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If anything has become more apparent to marketers this year, it鈥檚 the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy 鈥� in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

The post 4 Effective Ways To Connect Your Brand With Influencers appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As Facebook struggles to save face in the wake of data misuse by Cambridge Analytica, the social media juggernaut has decided to change the way developers access its data. On March 30, Instagram slashed the rate limit on its platform API (application-programming interface) from 5,000 calls per hour to 200 with no advance notice for […]

The post Instagram has changed its data-sharing policy, here's what that means appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

By Jordan McElwain Have you ever wondered what people did before the digital and social age 鈥� before we were able to go online and see the reviews for a restaurant or product before spending our hard-earned money on something that won鈥檛 do the job? Word of mouth marketing isn鈥檛 a new concept, but it […]

The post How to Use Your Customer's Voice to Create Powerful Content that Converts appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

At 伊人直播, we work with some of the top brands in influencer marketing. So we know, when it comes to best practices, why not ask the best? We sat down with Mitch Alpiner, Social Media Specialist at DXRacer to learn how they're using influencers to engage with their audiences. 伊人直播: How does DXRacer approach influencers? […]

The post How DXRacer is using influencers to build brand trust appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you haven鈥檛 heard, the way the web works is about to see big changes thanks to a new regulation by the European Union. The EU鈥檚 General Data Protection Regulation, or GDPR, is slated to take effect May 2018 and it鈥檚 likely going to change the way advertising works on the internet. What is the […]

The post What Europe鈥檚 new data privacy law, the GDPR, means for influencer marketing appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So what is the Instagram algorithm anyway? Basically, the聽Instagram聽algorithm favors the photos you interact with. Likes beget views. So followers are shown the content they are most likely to interact with at the top of their feed. That means your content may not be as visible if you don鈥檛 post as often. According to Later, […]

The post How to beat the Instagram algorithm appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

It鈥檚 4:50 p.m. EST on Feb. 21. Just another day for the social platform favored by teens, Snapchat. Then disaster strikes. Megastar Kylie Jenner tweets 鈥淪ooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.鈥� In the distance, sirens are blaring. One innocuous tweet from a reality […]

The post The power of one influencer鈥檚 voice: How Kylie Jenner burned Snapchat appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檝e been on social media recently you may know it was the 2018 NBA All-Star Game on Sunday. What you might not have realized, is that the game was primed for influencer content. Influencers ranging from celebrities to NBA superfans helped invigorate coverage of the game and ultimately paid off. The 2018 NBA All-Star […]

The post How Celebrities and Influencers Elevated the 2018 NBA All-Star Game appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In 2017, marketers spent twice as much money on online video content than they did on television adverts. In such a technological age, the internet is now the best way to attract new customers and reach wider audiences. Online adverts have the ability to go viral and be seen worldwide, and they are more affordable […]

The post Why Using Influencers is the Best Way to Create Engaging Long Form Adverts appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 伊人直播 we think our customers know best. Ahead of publishing our case study with Coca-Cola, we sat down with Alban Dechelotte, Coke's Senior Marketing Manager in charge of entertainment to talk about how they use influencers to see huge results. 伊人直播: How long has Coca-Cola been involved in Influencer Marketing? Alban Dechelotte: For […]

The post Here's what Coca-Cola has to say about influencer marketing 鈥� Case Study appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is everywhere. It seems that all brands from tiny startups to major conglomerates are using social media influencers to tout their success. A study in 2015 showed that聽84% of marketers use influencer marketing tactics. And we see why. Influencers generate huge returns. But crowding in the marketplace is making us wonder, is there […]

The post Is there an Influencer Marketing Bubble? And if so, will it burst? appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The post 伊人直播's 2017 in Review 鈥� Video appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

  As many of our readers take a much-deserved break from work this week, we thought we'd use our typical blog-writing time to wish you all happy holidays! There are so many exciting things coming for both 伊人直播 and influencer marketing as a whole coming next year, but for now, sit back and enjoy the […]

The post Wishing you Happy Holidays and a Super New Year! appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you're here at 伊人直播, you've probably heard something about influencer marketing. But did you know that聽94 percent of marketers find influencer marketing effective? Social media influencers can help create authentic content around brands, drive engagements, and reach younger generations that are hard to target with traditional advertising. Irish production company One Productions created this […]

The post The Influencer Marketing Revolution 鈥� Infographic appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In this season of thanks, we all remember things we are grateful for. For 伊人直播, it's you! Whether you鈥檙e here because you like our blogs, you want more information about influencer marketing, or you鈥檙e shopping for a new influencer marketing platform, we wish you the best Thanksgiving! Celebrate, eat well, and be happy. That鈥檚 the […]

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It's the most wonderful time of the year. Your marketing campaigns have been running. Your deals have been set. It's time for Black Friday once again. Last year, spending between Thanksgiving and Cyber Monday came in at $12.8 billion, more that 15 percent higher than in 2015, according to Forbes. So what's on the horizon […]

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It's late November and that means it鈥檚 time to start strategizing for 2018. You know what鈥檚 so 2017? Planning your social strategy almost solely around influencer reach. What鈥檚 going to be in? Predictive analytics. So what is predictive analytics? Predictive analytics view a data set鈥檚 current and historical facts in order to make predictions about […]

The post Why predictive analytics matter for your 2018 marketing strategy appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檙e at all involved in gaming online, you probably heard that BlizzCon was last weekend. That annual celebration of all thing Blizzard Entertainment draws more than 35,0000 attendees and hundreds of brands looking to grab their interest. While swag and eye-catching booths are important, the key to event marketing starts at the computer. Example: […]

The post How to use the internet to succeed at event marketing appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you鈥檝e been working with influencer marketing, you鈥檝e probably heard the term earned media value being thrown around a lot. But what does it actually mean? Everyone wants to be able to calculate accurate ROI on their marketing actions. In traditional advertising, you calculate ROI by comparing money spent on revenue generated from campaigns. You […]

The post 伊人直播 FAQ: What is Earned Media Value? appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We tell you how great 伊人直播 is all the time, but sometimes you want to hear it from the experts. We submitted our platform to Influencer Marketing Hub, a site that provides resources and tools to both influencers and marketers and their review is in. The verdict: 4.8 out of 5 stars! The review is […]

The post Influencer Marketing Hub: 伊人直播 earns nearly a perfect score appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Following our presentation at Venture Atlanta, we鈥檙e continuing to make waves, this time in the publication Hypepotamus! 伊人直播 Wants to Help Brands Predict the Next Social Media Star by Holly Beilin Some highlights: A great description of our co-founder and CEO Jeremy: While entrenched in building technologies to manage social communities, Haile saw the emerging […]

The post 伊人直播 in the news: A great writeup from Hypepotamus appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is growing, with many successful brands in both the B2B and B2C space replacing some of their traditional marketing strategies with influencer programs. It makes sense. Word of mouth has always been a powerful driver in making sales and according to Nielsen, 92 percent of consumers trust online content created by their peers […]

The post Six steps to take control of your influencer program appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 伊人直播, we like to think of ourselves as a thoroughly Atlanta company. We had the opportunity last week to speak at Venture Atlanta, which reaffirmed that identity.聽 The conference is the Southeast's premier event for connecting technology innovation and investment capital. Beyond that, it was a great way to see Atlanta鈥檚 most innovative […]

The post Some thoughts and thanks after Venture Atlanta appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

1. Huda Kattan aka @HudaBeauty #tb Halloween 2016 What tutorial should I do for Halloween this year? I need inspiration darlings, I would love to hear your feedback 鉂わ笍 A post shared by Huda Kattan (@hudabeauty) on Oct 11, 2017 at 6:47am PDT Huda Kattan started as a beauty blogger before pivoting to YouTube. Now, […]

The post Top beauty influencers and what they're doing right appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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The post Infographic: Influencer Marketing by the Numbers appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

YouTube paid a pretty penny to have exclusive display rights for the ESL Pro League, an elite collection of competitive Counter-Strike: Global Offensive players, but numbers show the move may not be paying off. The site esportsranks reports that viewership on Pro League matches has declined compared to previous years when the league played on […]

The post Counter-Strike's YouTube problem and what it means for gaming influencers appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When people think of influencer marketing, they probably thing of B2C companies. A brand offers a free product to a familiar social media face and their fans jump at the chance to purchase an influencer-approved item. But influencers can work for B2B marketing as well. A different approach When B2B businesses launch influencer campaigns, the […]

The post How to make influencer marketing work for your B2B company appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you get our email newsletter (which you should!) you鈥檝e seen that Digiday talked to an anonymous fashion influencer who had some harsh words about the industry. Among the influencer鈥檚 complaints was the prevalence of bots, and perceived corporate pressure to get more engagement 鈥� even if you have to pay for it. Some of […]

The post Bots, brands, algorithms: Debunking one influencer's complaints appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Apple鈥檚 technology has long changed the game when it comes to consumer technology, but the company鈥檚 recent announcement may change the way advertising works across the web. Apple executives have announced that its newest software 鈥� iOS 11, which rolled out this week 鈥� will include a new default setting in the Safari web browser […]

The post Apple is getting into ad blocking, meaning it's more important than ever to think outside the banner ad appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

伊人直播 is excited to announce聽that it has been selected to present at Venture Atlanta 2017, the Southeast鈥檚 premier event for connecting technology innovation and investment capital. 鈥淰enture Atlanta is the most impactful venture conference in the southeast, and we're excited to share 伊人直播鈥檚 growth,鈥� said Jeremy Haile, 伊人直播鈥檚 founder and CEO. 鈥淚t鈥檚 also great to […]

The post 伊人直播 selected to present at Venture Atlanta 2017 appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When it comes to gaming, it鈥檚 hard to tell what platform your audience is going to be watching. Should you back influencers who post Let鈥檚 Play videos that can be visited again and again? Or is a livestream the way to go? Here at 伊人直播, we鈥檝e broken down some of the pros and cons of […]

The post Twitch or YouTube? What's best for influencer marketing in the gaming world? appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 伊人直播 we're committed to keeping you informed about the top news about influencer marketing. Below are some of the big headlines we identified last week. YouTube targets livestreamers and gaming with latest update Polygon YouTube is rolling out new features aimed at taking on video game streaming sites like Twitch. YouTube Live has […]

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The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. The commission warned earlier this year that penalties could be coming, but this is the first settlement in such a matter. What happened? The FTC has settled with two online […]

The post What you need to know about FTC compliance when it comes to influencer campaigns appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

This video lambasts everything that's wrong with how traditional ads target millennials This Is a Generic Millennial Ad from Dissolve on Vimeo. Stock footage and photography site Dissolve made waves on Tuesday when it released a video showing a generic advertisement targeted at anyone born between 1980 and 2000. The video spoofs all the classic […]

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The importance of authentic content Or, how to learn to trust your influencers You鈥檝e found the perfect social media influencer to promote your brand. They鈥檝e been testing your products and that first post is about to drop. It鈥檚 understandable to want to micromanage what鈥檚 being said about your company, but audience feedback suggests that鈥檚 not […]

The post The importance of authentic influencer content appeared first on 伊人直播. 伊人直播 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.